Position Objective: To assist with and support PETA India’s online marketing work including updating PETAIndia.com, creating content for social media, promoting posts, monitoring engagement and engaging with the public online. Term of Employment: Full-time including occasional evening and weekend work and being on a rota system Reports To: Manager of Digital Marketing

Location:
Mumbai Primary Responsibilities and Duties:
• Assist with managing PETA India’s pages on various social media platforms (Facebook, X, Threads, Instagram, YouTube, and LinkedIn)
• Monitor and reply to comments on social media with approved responses several times a day
• Moderate notifications from all social media platforms frequently, including post

working hours
and during weekend shifts on days it is requested
• Stay abreast of online marketing trends and strategies and suggest ideas to enhance performance
• Help create social media content, including producing short video clips, creative images, and Instagram reels
• Attend various events to film, photograph, and produce content for social media
• Monitor and report performance metrics for social media campaigns using tools like Meta Business Suite, YouTube Studio, Sprout social and native platform analytics
• Coordinate with influencers, collaborators, and partner organisations as assigned to amplify campaign reach and engagement
• Assist in crisis communication and reputation management by flagging sensitive comments or posts and escalating them appropriately and in a timely manner
• Support paid social media campaigns, including audience targeting, ad creation, and performance tracking
• Assist with updating all forms of content on PETAIndia.com including blogs, features, videos and more using WordPress
• Maintain a content calendar and help ensure timely publishing of posts aligned with campaign goals and observances
• Use AI tools to create impactful graphics and videos, enhancing social media content with creative, ethical,



and brand-aligned visuals
• Perform any other duties assigned by the supervisor

Qualifications:
• Professional degree in a related field preferred
• At least two years of related work experience preferred
• Experience with social media analytics tools (e.g., Meta Business Suite, YouTube Studio, Google Analytics, Sprout socials) to track performance and optimise content
• Excellent photography, videography, and video editing skills preferred
• Should know the basic knowledge of using AI tools for generating meaningful graphics and videos.
• Extensive knowledge of animal rights issues and PETA India campaigns
• Sophisticated understanding and appreciation of what makes impactful and visually appealing content for website and social media pages
• Proven skills and experience in SEO, SEM, and SMM preferred
• Demonstrated exceptional written and verbal communication skills in English (essential) and in Hindi (preferred)
• Proven excellent project execution, strategic thinking, and analytical skills
• Demonstrated ability to work both independently and as part of a team
• Proven ability to work well under pressure and within tight deadlines
• Ability to work flexible hours, including weekends and holidays, as needed for campaign responsiveness
• Strong organisational and time-management skills, especially for handling multiple projects and deadlines
• Creative mindset with attention to detail, especially in visual storytelling and brand alignment
• Understanding of ethical content creation, especially when using AI-generated media and representing sensitive issues
• Support for PETA India’s philosophy and the ability to advocate for PETA India’s positions on issues in a professional manner Preferred Software Knowledge:
• WordPress
• Adobe Photoshop
• Adobe Premiere Pro
• Canva
• Microsoft Office Suite (Outlook, Word, Excel, Teams, Copilot)

How to Apply
To apply for a position with People for the Ethical Treatment of Animals India (PETA India), please complete this form.

📌 Digital Marketing Coordinator (Mumbai)
🏢 PETA India
📍 Mumbai