Key Responsibilities
● Plan, launch, manage, and scale Google App Campaigns (ACe, UAC) across Search, Display, YouTube, and Play Store surfaces. ● Optimize for install volume, user quality (in-app events, retention), and downstream metrics (CPA, ROAS, LTV). ● Build and maintain automated campaign structures using Google Ads scripts, API integrations, and AI-based tools. ● Continuously test and optimize creative formats (video, static, HTML5), targeting cohorts, bidding strategies, and keyword clusters. ● Collaborate with the product and analytics teams to set up and validate conversion tracking, Firebase events, GTM, GA4, and custom app event goals. ● Integrate AI tools (e.g., ChatGPT, Midjourney, AdCreative.ai, Copy.ai) for ad creative generation, performance analysis, and competitive intelligence. ● Monitor and scale campaigns based on LTV:CPI ratios, event quality, churn prediction, and cohort ROAS. ● Build detailed performance dashboards using Looker Studio, Sheets automation, or Supermetrics. ● Stay updated with Google Ads platform changes, mobile attribution models (SKAN, GAID-deprecation), and privacy-first UA best practices. Key Requirements Core Skills & Experience ● 3–5 years of hands-on experience running Google App Campaigns with measurable results. ● Deep understanding of Google Ads for apps, including creative requirements, bidding models (tCPI, tCPA, Max Conversions), and event-based optimization. ● Proficient in Firebase, GA4,



Google Ads Editor, UAC-specific creative testing, and app store analytics. ● Demonstrated ability to scale mobile user acquisition campaigns profitably, managing monthly budgets of $10k+. ● Proven use of automation tools (scripts, APIs, rule-based optimization) and AI for creative or analysis. Soft Skills ● Extreme ownership over campaign outcomes—focused on metrics, not effort. ● Analytical mindset with deep attention to ad performance segmentation, user behavior, and value optimization. ● Strong communication skills to collaborate cross-functionally with creative, product, and engineering teams. ● Agile, self-motivated, and comfortable working in rapid-paced environments where speed and experimentation win. Bonus Points For ● Experience with Apple Search Ads and paid iOS user acquisition. ● Familiarity with MMPs like Adjust, Appsflyer, Singular, etc. ● Working knowledge of programmatic ad platforms, Play Store A/B testing, or App Store Optimization (ASO). ● Understanding of growth loops, onboarding flows, and post-install engagement strategies. Why Join Us? ● Own the entire Google Ads funnel for mobile growth—no hand-holding, no silos. ● Leverage AI tools and automation to scale faster with less manual effort. ● Work on a product that’s pushing boundaries in its category with a high-growth mindset. ● Direct influence on KPIs that matter: CPI, ROAS, LTV

📌 PPC Executive (Surat)
🏢 OptimumBrew Technology
📍 Surat