About the Company
Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category. Brand Vision & Philosophy Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients .
We want to be synonymous with the term hair fall and hair care. We are building a brand that does not compromise on efficacy and is loved by customers. The Traya Model Our secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. The Role: The Brand Manager will be responsible for driving brand strategy, positioning, and execution for Traya across markets. This role demands a strong understanding of consumer behavior & brand fundamentals to establish and grow Traya’s brand equity. You will be instrumental in driving our growth and transformation by identifying, validating, and scaling growth opportunities.

Responsibilities:
• Driving brand equity across product, proposition,



GTM, communication
• Be the custodian of the consumer, and lead entire function of generating insights centrally for the brand. Ensure the derived customer insights shape our product and communication decisions
• Lead and analyze integrated marketing campaigns from conceptualization to execution. Work with the Creative and Media buying agencies to conceptualize & executive innovative marketing campaigns.
• Innovate on marketing and communication channels/formats/concepts via constant experimentation, data analysis and iteration.
• Own Category P&L; & Operating Cadence: Set revenue, margin, and efficiency targets for the category; run weekly/monthly reviews, enforce unit-economics guardrails, and course-correct decisively.
• Growth Strategy & Portfolio Architecture: Define segment focus, propositions, pricing/packaging, and geo priorities; translate into a ruthlessly prioritized, ROI-backed execution roadmap.
• Experimentation at Scale: Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale/kill decisions.
• Full-Funnel Ownership: Orchestrate acquisition → conversion levers end-to-end;Tighten handoffs, reduce leakage, expand LTV, and stabilize predictable revenue.
• Analytics, Forecasting & Risk: Stand up trustworthy dashboards and models (cohort, funnel, demand/supply), run scenario planning, and proactively mitigate revenue risk. Required

Experience:
• 3+ years of relevant experience in Consumer Facing Marketing. Proven track record in a startup/high-growth/Innovation environment
• Demonstrated excellence in creating and leading Brand Strategy including Brand Positioning & Go to Market Strategy.
• Strong business acumen with an understanding of tech-enabled consumer markets
• Robust experience in Consumer Insighting & translating insights into Brand Strategy & Communication.
• Demonstrated ability to ideate and execute innovative business strategies

📌 Brand Manager (Mumbai)
🏢 Traya
📍 Mumbai