About Sturlite Sturlite Electric Private Limited is a Bengaluru-headquartered Quick Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India. We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals. ROLE PURPOSE The State Head is the senior-most sales leader for Sturlite's Lighting business in the assigned state. This role owns the full state-level P&L;
- revenue, collection, market share, and channel health. The State Head builds the sales organization, defines the go-to-market strategy, manages large key accounts, formulates pricing and schemes in collaboration with corporate, and leads a team of ASMs and Sales Executives.

Key Responsibilities
• Own state-level revenue, collection, and profitability targets across all product categories in the Lighting division
• Develop and execute the annual state business plan including territory coverage, channel expansion, and product mix strategy
• Build and lead a high-performing sales team (ASMs + SEs); own hiring, development, performance management, and retention
• Manage the state's key accounts, super-stockists, and strategic distributors at the highest relationship level
• Collaborate with corporate on scheme formulation, pricing architecture, and new product launches for the state
• Drive brand and product positioning in the state through influencer engagement, electrician loyalty programs, and institutional tie-ups
• Own state-level forecasting, MIS reporting, and credit discipline; escalate and resolve high-value collection disputes




• Identify and capture white spaces — new towns, new channels (institutions, project business, e-commerce) — to expand market presence
• Champion Dealer NPS in the state; ensure partner satisfaction and loyalty through structured engagement
• Coordinate with supply chain, logistics, and marketing to ensure execution excellence on launches and seasonal campaigns FUNCTIONAL COMPETENCIES State P&L; Ownership, Channel Management, Team Leadership & Development, Credit & Collections Management, Key Account Management, Territory Strategy & Expansion, Forecasting & Budgeting, New Product Launch Management, Brand & Product Positioning Price & Scheme Formulation, Reporting & MIS Institutional / Project Business. LEADERSHIP COMPETENCIES
• Builds and sustains high-performing, motivated sales teams in competitive, fast-moving markets
• Thinks strategically about market development while staying close to execution and field realities
• Strong stakeholder management
- works collaboratively with cross-functional teams (supply chain, finance, marketing)
• Data-driven decision-maker: uses MIS, market intelligence, and competitive data to inform plans
• Entrepreneurial mindset
- comfortable with ambiguity and capable of building processes from scratch Experience & Background Industry Preference: Lighting | Wires & Cables | Switches | Switchgear | Appliances Prior Roles: State Head / RSM / Regional Manager / Senior ASM with state exposure Key

Skills:
State P&L;, large team management, strategic channel development, senior stakeholder relationships What Sturlite Offers
• Senior leadership role with direct state P&L; ownership from Day 1
• Attractive compensation: ₹ fixed + significant performance variable.
• Direct access to founding leadership team
- a seat at the table in a high-growth FMEG company
• Opportunity to build a state organization ground up and leave a lasting market footprint
• Multi-category growth horizon: Lighting, Switchgear and Switches.

📌 Sr. Area Sales Manager (Jodhpur)
🏢 Sturlite India
📍 Jodhpur