JOB DESCRIPTION
GeM Portal Manager – Lighting, Switches and Wires & Cables About Sturlite Sturlite Electric Pvt. Ltd. is one of India's fastest-growing electrical and lighting brands, headquartered in Bengaluru. Founded in 2009, Sturlite has grown from an industrial cables company to a diversified electricals powerhouse with a presence across 19 Indian states. Our portfolio spans Wires & Cables, LED Lighting (Indoor & Outdoor), Modular Switches, Switchgear (MCBs & DBs), and Home Accessories — certified by TÜV Rheinland and proudly ISI/BIS marked across product lines. With Ranveer Singh as our brand ambassador and an ambitious vision to become a Pan-India leader across electricals and lighting, Sturlite is on a high-growth trajectory. Position Overview Job Title
- GeM Portal Manager Division
- Switches, Wires & Lighting – Government Business Department
- Sales / Business Development / Commercial Employment Type
- Full-Time Experience 3 – 7 Years Location
- Bengaluru (Head Office) / Pan India Reporting To
- Head – Government Sales / Commercial Manager Role Summary As GeM Portal Manager at Sturlite, you will own the end-to-end Government e-Marketplace (GeM) operations for our Switches, Wires, and Lighting division. This is a high-impact role that directly contributes to Sturlite's government sales revenue by managing product listings, bids, tenders, order fulfilment, and compliance on the GeM platform — while coordinating closely with the Sales, Supply Chain, Finance, and Compliance teams. You will serve as Sturlite's primary interface with government buyers — helping position our BIS marked, TÜV-certified Switches, Wires, and LED Lighting products as the preferred choice across Central and State Government procurement channels.

Key Responsibilities
• GeM Portal Management ▸ Create, manage, and regularly update Sturlite's product catalogue on GeM — covering Modular Switches, Wires & Cables, LED Lighting (Indoor & Outdoor), MCBs, DBs, and Accessories. ▸ Ensure listings comply with GeM specifications, mapped accurately to correct product categories with OEM, MSME, and Make-in-India tags where applicable. ▸ Maintain and renew Sturlite's brand registration, OEM credentials, BIS/ISI certification references, and seller profile on the portal. ▸ Monitor buyer enquiries, RFQs,



and Direct Purchase opportunities and respond in a timely, competitive manner.
• Tender & Bid Management ▸ Identify and track relevant tenders from Central/State PSUs, CPWD, PWD, Electricity Boards, Railways, Smart City projects, and Municipal Bodies through GeM and aligned portals — covering Switches, Wires, and LED Lighting categories. ▸ Prepare technically and commercially competitive bid submissions — including compliance documentation, price discovery, and L1 pricing strategies. ▸ Coordinate EMD (Earnest Money Deposit), performance guarantees, and bank guarantee submissions with Finance. ▸ Analyse bid outcomes (L1/L2 results) and work with Sales leadership to refine pricing and win rate strategies.
• Order Processing & Fulfilment ▸ Receive, validate, and accept Purchase Orders from GeM buyers; initiate order processing in coordination with Supply Chain. ▸ Liaise with the warehouse, dispatch, and logistics teams to ensure on-time delivery as per GeM SLA commitments. ▸ Upload invoices, e-way bills, and delivery challans on the GeM portal; ensure accuracy and compliance at every step. ▸ Track delivery status and maintain strong OTD (On-Time Delivery) metrics to sustain Sturlite's seller rating and portal score.
• Compliance & Regulatory Adherence ▸ Ensure all Sturlite listings and transactions comply with GeM guidelines, DPIIT policies, and GFR 2017 norms. ▸ Maintain updated documentation: GST certificates, CA-certified financials, annual turnover proofs, BIS/ISI mark references, ISO certificates, and product test reports. ▸ Stay current with GeM policy changes, portal upgrades, new category introductions, and MSME/Startup India preference norms relevant to electricals.
• Reporting & Growth ▸ Prepare weekly/monthly MIS reports: order volume, revenue, win rate, portal score, and buyer segment analysis. ▸ Identify new GeM categories, buyer segments, and state-level procurement projects to grow Sturlite's government revenue footprint.



▸ Actively contribute to onboarding Sturlite Switches and expanding the Lighting category on GeM as part of the July 2025 category launch — setting up listings, pricing, and compliance documentation. Qualifications & Experience. Qualifications & Experience
• Education
- B.
Com / BBA / B.
Tech (Electrical) / MBA (preferred)
• Total Experience
- 3 – 7 years in GeM portal management, government sales, or tender/bid operations
- Industry Background
- Electricals, Wires & Cables, Switches, LED Lighting, Switchgear, or allied B2G sector strongly preferred
• Portal Skills Hands-on GeM portal experience mandatory; familiarity with e procurement portals (CPP, GePNIC) is a plus
• Technical Skills
- MS Office (Excel, Word), ERP/SAP basics; experience with Tally or similar tools is an advantage
• Regulatory Knowledge
- GFR 2017, PPRA rules, GeM guidelines; BIS/ISI product certification processes for electrical goods Key Competencies ▸ Deep GeM ecosystem knowledge ▸ Government procurement process expertise ▸ Electrical product category familiarity ▸ BIS/ISI and quality compliance understanding ▸ Strong bid preparation & documentation skills ▸ Analytical mindset for portal performance tracking ▸ Cross-functional coordination & communication ▸ Proactive tendering & buyer relationship management ▸ Deadline-driven with multi-task ability ▸ High attention to detail in compliance & data ▸ Growth orientation — always finding new opps ▸ Integrity and transparency in government dealings Why Join Sturlite? ▸ Be part of one of India's fastest-growing Pan-India electricals and lighting brands at an exciting inflection point. ▸ Own Sturlite's government sales vertical for Switches, Wires & Lighting — a high-visibility, high impact role. ▸ Work with a TÜV Rheinland and BIS-certified product portfolio across Lighting, Switches, and Wires — easy to position in government tenders. ▸ Exposure to Central and State government procurement at scale — Railways, CPWD, Electricity Boards, and more. ▸ Competitive compensation, performance incentives, and robust growth trajectory within the commercial/sales function. ▸ Ennergetic, entrepreneurial culture inspired by our brand ambassador Ranveer Singh — bold, dynamic, and driven

📌 Government e- Marketplace (Bengaluru)
🏢 Sturlite India
📍 Bengaluru