ASSISTANT GENERAL MANAGER (BUSINESS DEVELOPMENT - OEM BUSINESS)

Key Responsibility Areas (KRAs)

1. OEM product approvals: Lead the strategy for getting DISP products approved, specified, and empanelled across PSU banks, private banks, manufacturing, real estate, hospitality, and healthcare.
2. Specification building: Engage consultants, architects, PMCs, and procurement and security heads to get DISP products specified in projects and tenders.
3. Channel ecosystem: Build and lead a network of system integrators, distributors, and channel partners, and make sure partners and the internal channel sales team work together.
4. Business growth: Own OEM revenue and approval targets, identify recent sectors and key accounts, and grow market share.
5. Senior relationships: Build and maintain relationships with senior decision-makers in target organisations.
6. Partner enablement: Set up partner onboarding, product training, pricing support, and performance reviews.
7. Team leadership: Lead, mentor, and review the OEM sales and channel team, and build a performance-driven culture.
8. Cross-functional coordination: Work with product, technical,



and operations teams on approval documents, presentations, demos, and product feedback.
9. Governance and reporting: Track the approval pipeline, partner performance, and revenue, and present periodic reviews to top management.

Skills Required

- Strong understanding of OEM and channel-led B2B sales
- Strategic thinking with strong execution ability
- Excellent communication, negotiation, and presentation skills
- Proven ability to build relationships at senior levels
- Experience leading sales teams and partner networks
- Strong follow-up discipline and focus on results
- Knowledge of vendor approval, empanelment, and specification processes

Experience: 12–18 years in OEM business development, channel sales, or institutional sales, with at least 4–5 years in a team leadership role. Experience in CCTV, fire alarm, access control, electronics, or allied industries is preferred.

Qualification: Graduate in Engineering or Science preferred. An MBA in Marketing is an advantage.

📌 Assistant Vice President (Noida)
🏢 Digitals India Security Products
📍 Noida