Key Responsibilities: -

Content Creation

- Create engaging and creative content for Instagram, Facebook, YouTube Shorts, and other digital platforms.
- Develop reels, short-form videos, product demonstrations, promotional creatives, and campaign content.
- Write compelling captions, product descriptions, hooks, and content scripts.

Product & Brand Promotion

- Create content showcasing skincare, beauty, and personal care products.
- Develop creative concepts for product launches, offers, seasonal campaigns, and brand promotions.
- Communicate product features and benefits accurately and in an engaging manner.

Social Media Content Planning

- Prepare and maintain a monthly content calendar.
- Research trending topics, hashtags, audio, formats, and content ideas relevant to the beauty and personal care industry.
- Ensure consistency in brand voice, visual identity, and messaging across platforms.

Video Production & Editing

- Shoot and edit product videos, reels,



tutorials, and promotional videos.
- Coordinate with graphic designers, marketing teams, and influencers to execute content campaigns.
- Use relevant editing tools and AI-based content creation tools wherever appropriate.

Research & Performance Analysis

- Monitor competitor activities and emerging industry trends.
- Track content performance, including reach, engagement, views, and audience growth.
- Suggest improvements based on performance insights and audience feedback.

Brand Compliance

- Ensure content is qualified, original, and aligned with company guidelines.
- Verify product information and avoid unsupported skincare, cosmetic, or health-related claims.
- Follow applicable advertising, influencer disclosure, and platform guidelines.

📌 Content Creator (Gurugram)
🏢 Dermelle Private
📍 Gurugram