: Senior Performance Marketing Manager – Google & Meta Ads

Company: SimpliAxis

Experience: 5+ Years

Location: Bengaluru, India

Department: Digital Marketing / Performance Marketing

Employment Type: Full-Time

About SimpliAxis

SimpliAxis is a global professional training, consulting, and technology services company serving customers across multiple markets.

We are looking for an experienced, results-driven Senior Performance Marketing Manager to lead our paid advertising initiatives across Google Ads and Meta Ads (Facebook and Instagram).

The ideal candidate must have strong hands-on expertise in campaign management, bidding strategies, budget optimization, lead generation, conversion tracking, and performance marketing analytics.

The candidate will be responsible for driving qualified leads, improving conversion rates, optimizing advertising expenditure, and achieving measurable business growth.

We are looking for someone who can take complete ownership of performance marketing results rather than simply execute campaigns.

Key Responsibilities

1. Google Ads Management

- Plan, execute, manage, and optimize Google Ads campaigns across Search, Display, YouTube, Performance Max, and other relevant campaign types.
- Develop effective bidding strategies, including Maximize Conversions, Target CPA, Target ROAS, and other suitable automated or manual bidding approaches.
- Manage campaign budgets and optimize spending based on lead quality, conversion rates, customer acquisition costs, and revenue.
- Conduct keyword research, search-term analysis, negative keyword optimization, competitor analysis, and audience targeting.
- Optimize ad copy, landing pages, campaign structure, and quality-related metrics to improve performance.
- Monitor impression share, CPC, CPL, conversion rates, and other relevant campaign metrics.
- Identify opportunities to scale successful campaigns while controlling acquisition costs.
- Diagnose campaign performance issues and implement corrective actions quickly.

2. Meta Ads Management (Facebook & Instagram)

- Manage and optimize Meta advertising campaigns for lead generation, website conversions, remarketing, and customer acquisition.
- Develop campaign structures, audience strategies, retargeting strategies, and creative testing frameworks.
- Manage campaign budgets, bidding strategies, audience segmentation, and campaign optimization.
- Conduct A/B testing of creatives, ad copy, landing pages, audiences, and campaign objectives.
- Work with the creative and content teams to develop high-performing advertisements, videos, and promotional campaigns.
- Optimize CPL, qualified lead cost, conversion rates, and customer acquisition costs.
- Analyze campaign fatigue, audience saturation, frequency, and declining performance.
- Scale successful campaigns while maintaining lead quality and cost efficiency.

3. Performance Marketing Strategy & Growth

- Develop and execute paid advertising strategies aligned with business revenue targets.
- Establish campaign-level, channel-level, and monthly performance targets.
- Manage advertising budgets across Google and Meta based on business priorities and measurable results.
- Build structured experimentation plans to identify new opportunities for lead generation and customer acquisition.
- Analyze the complete marketing funnel, from impressions and clicks to leads, qualified opportunities, sales, and revenue.
- Identify bottlenecks in lead generation and recommend improvements to landing pages, lead forms, targeting, and conversion processes.




- Work closely with the Sales and Business Development teams to improve lead quality and lead-to-sale conversion rates.
- Develop scalable paid acquisition strategies for multiple products, courses, markets, and customer segments.

4. Bidding, Budget & Cost Optimization

- Take ownership of bidding strategies and budget allocation across advertising platforms.
- Monitor daily campaign performance and make timely bidding and budget adjustments.
- Identify campaigns consuming excessive budgets without generating quality leads or conversions.
- Optimize cost per lead, cost per qualified lead, cost per acquisition, and return on advertising spend, as applicable.
- Develop budget allocation strategies based on campaign performance and business priorities.
- Ensure that campaign scaling decisions are supported by reliable performance data.
- Maintain appropriate testing budgets while protecting overall marketing efficiency.
- Forecast lead volumes and advertising expenditure based on historical performance and business targets.

5. Conversion Tracking & Marketing Analytics

- Implement, validate, and maintain conversion tracking across Google Ads and Meta Ads.
- Work with Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversions API.
- Track website leads, form submissions, phone enquiries, and other relevant conversion actions.
- Integrate advertising data with CRM systems wherever possible.
- Analyze lead quality and downstream sales performance rather than relying solely on platform-reported leads.
- Identify tracking discrepancies, attribution issues, and data-quality problems.
- Prepare performance dashboards and actionable reports for management.
- Use data to identify growth opportunities, performance gaps, and corrective actions.

6. Team Management & Cross-Functional Collaboration

- Lead and guide performance marketing executives and other team members involved in paid advertising.
- Define daily, weekly, and monthly performance targets.
- Review campaign performance and ensure timely execution of optimization activities.
- Establish accountability for campaign results, reporting, and execution quality.
- Coordinate with the Sales, Content, Design, Website, and Technology teams.
- Provide clear instructions to team members and ensure campaigns are launched and optimized on schedule.
- Identify skill gaps and improve team capabilities through training, coaching, and performance reviews.
- Take responsibility for overall paid marketing performance and recommend corrective actions when targets are missed.

7. Reporting & Management Accountability The candidate must provide structured performance updates to management.

Daily reporting should include:

- Advertising spend across Google and Meta.
- Number of leads generated.
- Cost per lead by campaign and channel.
- Qualified leads, where data is available.
- Significant campaign performance changes.
- Campaigns requiring immediate intervention.
- Actions taken to improve performance.

Weekly reporting should include:

- Channel-wise and campaign-wise performance.
- Lead quality and sales conversion insights.
- Budget utilization and efficiency.




- Successful experiments and unsuccessful campaigns.
- Key optimization actions completed.
- Priorities and action plans for the following week.

Monthly reporting should include:

- Total advertising expenditure.
- Total leads and qualified leads generated.
- Cost per lead and cost per qualified lead.
- Sales conversions and customer acquisition cost, where measurable.
- Revenue attributable to paid marketing, where reliable attribution is available.
- Performance against agreed targets.
- Recommendations for the next month's strategy and budget allocation.

Required Skills & Qualifications

- Minimum 5+ years of hands-on experience in performance marketing.
- Strong expertise in Google Ads campaign management and bidding optimization.
- Strong expertise in Meta Ads campaign management and performance optimization.
- Proven experience in lead generation and conversion-focused advertising.
- Practical experience managing advertising budgets and optimizing campaign performance.
- Strong knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Experience with landing page optimization, audience targeting, remarketing, and A/B testing.
- Strong analytical skills and the ability to interpret campaign data.
- Experience working with CRM systems and lead management processes.
- Ability to manage multiple campaigns, products, and priorities simultaneously.
- Solid communication, reporting, problem-solving, and team coordination skills.
- A data-driven mindset with a strong sense of ownership and accountability.

Preferred Industry Experience Preference will be given to candidates who have worked in:

- EdTech and online professional training.
- Certification and professional education businesses.
- Online learning platforms.
- B2B and B2C lead-generation businesses.
- Education, SaaS, consulting, or other performance-driven digital businesses.

Experience generating leads for professional courses, certification programs, or high-consideration products will be an advantage.

Key Performance Indicators (KPIs)

The candidate's performance will be evaluated against mutually agreed targets, including:

1. Cost per lead (CPL).
2. Cost per qualified lead (CPQL).
3. Lead quality and sales acceptance rate.
4. Lead-to-enrolment or lead-to-sale conversion rate.
5. Advertising spend efficiency.
6. Number of qualified leads generated.
7. Customer acquisition cost (CAC), where measurable.
8. Revenue generated through paid marketing, where reliable attribution is available.
9. Achievement of agreed campaign and business targets.
10. Accuracy and timeliness of reporting.
11. Speed of identifying and resolving campaign performance issues.
12. Team productivity and execution quality.

Ideal Candidate Profile We are looking for someone who:

- Is a hands-on performance marketing expert, not just a team coordinator.
- Understands the technical and strategic aspects of Google Ads and Meta Ads.
- Can independently identify why campaigns are underperforming and take corrective action.
- Understands the difference between generating inexpensive leads and generating leads that convert into paying customers.
- Can manage budgets responsibly and justify advertising expenditure through performance data.
- Takes ownership of results instead of waiting for instructions from management.
- Can work effectively with Sales, Marketing, Content, and Technology teams.

How to Apply Email: [email protected] / [email protected]

Contact: (phone hidden)

📌 Senior Performance Marketing Manager – Google & Meta Ads (Bengaluru)
🏢 SimpliAxis
📍 Bengaluru