? About SRV Media

SRV Media is a performance-driven digital marketing agency specializing in SEO, Google Ads, Meta Ads, AI-driven search optimization, and growth marketing solutions across diverse industries.

We are looking for a results-oriented SEO, AEO & GEO Specialist who understands traditional search engine optimization and the evolving landscape of AI-powered search.

The ideal candidate should be capable of improving organic visibility, optimizing content for AI-generated answers, and strengthening brand discoverability across traditional search engines and generative AI platforms.

? Key Responsibilities

- Search Engine Optimization (SEO)

- Conduct comprehensive keyword research, competitor analysis, and search intent mapping.
- Develop and implement on-page, off-page, and technical SEO strategies.
- Optimize website content, metadata, headings, internal linking, and structured data.
- Conduct technical SEO audits covering crawlability, indexability, Core Web Vitals, and website performance.
- Develop white-hat link-building strategies to improve domain authority and organic visibility.
- Monitor organic traffic, keyword rankings, conversions, and overall SEO performance.

2. Answer Engine Optimization (AEO)
- Optimize website content for AI-powered answers, featured snippets, People Also Ask, and conversational search queries.
- Structure content using question-based headings, concise answers, FAQs, and relevant schema markup.
- Develop content strategies aligned with natural language queries and user search intent.
- Improve content discoverability for voice search and answer-based search experiences.
- Collaborate with content teams to create authoritative, accurate, and easily interpretable information.
- Analyze performance across answer-driven search experiences and identify optimization opportunities.

3. Generative Engine Optimization (GEO)




- Develop strategies to improve brand visibility across generative AI platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot.
- Optimize content for AI-driven discovery, recommendations, citations, and brand mentions.
- Strengthen content credibility through entity optimization, topical authority, expert-backed information, and trusted references.
- Analyze how AI-powered search platforms interpret, summarize, and reference website content.
- Conduct AI search visibility audits and competitor benchmarking.
- Identify opportunities to increase brand mentions, citations, and visibility within AI-generated responses.
- Stay updated with evolving generative search technologies and AI search optimization practices.

4. Analytics, Reporting & Strategy
- Monitor website performance using Google Analytics 4, Google Search Console, and SEO tools.
- Track organic traffic, keyword visibility, engagement, conversions, and search performance.
- Evaluate AI search visibility, brand mentions, and citation presence where measurable.
- Prepare monthly SEO, AEO, and GEO performance reports with actionable recommendations.
- Collaborate with content writers, developers, and marketing teams to execute optimization strategies.
- Continuously test and refine strategies based on algorithm changes, AI search developments, and performance insights.

? Required Skills
- Solid understanding of SEO, AEO, GEO, and search intent optimization.
- Hands-on experience with on-page, off-page, and technical SEO.
- Knowledge of AI-powered search engines, Google AI Overviews, and generative search experiences.




- Experience using SEMrush, Ahrefs, Screaming Frog, Ubersuggest, or similar tools.
- Proficiency in Google Analytics 4 and Google Search Console.
- Understanding of structured data, schema markup, entity-based SEO, and content optimization.
- Familiarity with AI search visibility monitoring and competitive benchmarking.
- Basic understanding of HTML, website architecture, and technical SEO principles.
- Strong analytical thinking, problem-solving, communication, and reporting skills.
- Ability to collaborate across content, technology, and digital marketing teams.

? Qualifications
- Bachelor's degree in Marketing, Digital Marketing, IT, Computer Science, or a related field.
- Practical experience in SEO, with exposure to AEO and GEO strategies preferred.
- Relevant certifications in SEO, Google Analytics, or digital marketing are an added advantage.
- Experience working with multiple clients or within a digital marketing agency is preferred.

⭐ Preferred Experience
- Experience optimizing websites for Google AI Overviews and AI-powered search discovery.
- Familiarity with LLM-based search behavior and conversational query optimization.
- Experience implementing structured data and building topical authority.
- Ability to conduct SEO, AEO, and GEO audits independently.
- Understanding of emerging AI search measurement tools and reporting frameworks.

? Key Performance Indicators (KPIs)
- Growth in organic search visibility and qualified website traffic.
- Improvement in keyword rankings, engagement, and organic conversions.
- Increased visibility in featured snippets and relevant answer-based search results.
- Growth in measurable brand mentions and citations across AI-powered search platforms.
- Successful implementation of technical and content optimization recommendations.
- Improvement in overall search visibility and client campaign performance.

📌 Search Engine Optimization Specialist (Maharashtra)
🏢 SRV MEDIA
📍 Maharashtra