Purpose/Objective

Drive overall business growth by identifying new market opportunities, developing and executing sales strategies across customer segments, enhancing brand presence, and improving market penetration across all GAs.

Description for Internal Candidates

Key Responsibilities of Role

CNG Business Development & Operations :

- Plan and execute new CNG stations (DODO/COLO) establishment targets in the GA
- Identify high-potential locations based on traffic/demand mapping
- Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives)
- Improve station throughput, uptime, and productivity

Industrial Segment

- Oversee contract management of existing customers (pricing, renewals, commitments)
- Target recent industrial customers via cluster mapping and fuel-switch opportunities
- Identify low-hanging fruits (underutilized loads, partial conversions)
- Drive strategic volume enhancement initiatives

Commercial Segment

- Manage existing commercial client base (hotels, hospitals, institutions)
- Target new customer acquisition in high-density zones
- Identify quick-win/low-hanging opportunities
- Execute fuel conversion strategies

Domestic (PNG) Segment

- Drive household connections via builder & RWA engagement
- Develop channel network: DMA (Direct Marketing Agencies) & FSO (Field Sales Officers)
- Execute awareness campaigns and conversion drives

GA Strategy & Expansion :




- Conduct GA surveys for demand assessment (industrial, transport, residential clusters)
- Develop micro-market strategies for each segment

Stakeholder Management

- Liaise with government bodies, local authorities, municipal corporations
- Support approvals for stations, RoW, and infrastructure development

Leadership & Team Management:

Provide leadership to the BD, Sales, and Marketing teams

Drive execution through delegation, monitoring, and performance reviews

Build high-performance culture and capability development

Cross-Functional Coordination:

- Coordinate with Projects, Operations, and Pricing teams for execution alignment.

Monitoring & Reporting:
- Track segment-wise performance (CNG, Industrial, Commercial, Domestic)
- Monitor station commissioning, customer addition, and volume targets .

*Qualifications and Experience

Education Qualification

Bachelor's degree in Engineering (B.E.) in any field, with MBA / PGDM (Preferred)

Work Experience

15+ years of experience in Sales & Marketing leadership roles

Experience in managing geographically distributed businesses

Strong exposure to B2B sales, branding, and marketing

CGD industry experience preferred

Preferred Industry

Experience in the City Gas Distribution (CGD) sector and related industries such as energy, utilities, or infrastructure is highly preferred.

📌 Sales Business Development Executive (Chhattisgarh)
🏢 Adani Total Gas
📍 Chhattisgarh