We are looking for a motivated Performance Marketing Specialist to join our team in Bangalore. The ideal candidate will be responsible for developing, executing, and optimizing performance marketing campaigns to drive traffic and conversions.
Responsibilities
- Develop and execute performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, and LinkedIn Ads.
- Analyze and optimize campaign performance metrics to improve ROI and drive conversions.
- Conduct keyword research and implement SEO strategies to enhance organic visibility.
- Collaborate with the content team to create compelling ad copy and creative assets.
- Monitor and report on performance trends to stakeholders, providing insights and recommendations for improvement.
- Stay updated with the latest trends in digital marketing and performance marketing best practices.
Skills and Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel).
- Familiarity with performance marketing platforms (e.g., Google Ads, Facebook Ads).
- Basic understanding of SEO principles and practices.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a rapid-paced environment.