About Inflex Media

At Inflex Media, we help brands design and communicate impactful brand stories while driving measurable growth. We work across industries including food, hospitality, retail, lifestyle, healthcare, and D2C brands through a mix of strategy, creativity, and performance-driven marketing.

Role Overview

We are looking for a Performance Marketing Associate who understands both numbers and consumer psychology. This role involves planning, executing, optimizing, and reporting digital campaigns across platforms while working closely with content, design, and account teams to drive leads, sales, and growth for clients.

Key Responsibilities

Create, manage, and optimize Meta (Facebook & Instagram) ad campaigns

Create and manage Google Ads campaigns including Search, Display, YouTube, Performance Max, and remarketing campaigns

Set up and manage audience targeting, pixel tracking, conversion APIs, events, and analytics systems

Conduct competitor research and audience analysis

Track campaign performance and identify optimization opportunities

Prepare weekly and monthly reports with actionable insights

Work with designers and content teams for ad creatives and landing page recommendations

Assist in funnel creation for lead generation and e-commerce campaigns

Monitor CPL, CPA, CTR,



ROAS, and other performance KPIs

Identify trends, test new strategies, and suggest growth opportunities

Stay updated with changing digital advertising platforms and best practices

Required Skills

Hands-on experience with Meta Ads Manager and Google Ads

Understanding of Google Analytics, GTM, Pixels, and conversion tracking

Strong understanding of lead generation and e-commerce campaigns

Comfortable working with data, Excel/Google Sheets, and reports

Understanding of campaign structures, A/B testing, and optimization

Solid analytical thinking and problem-solving mindset

Ability to manage multiple client accounts simultaneously

Good communication and coordination skills

Bonus Skills

Experience with Shopify and WordPress

Understanding of WhatsApp campaigns and CRM journeys

Familiarity with AI tools and marketing automation workflows

Experience with tools like Hotjar, Clarity, Triple Whale, or Looker Studio

What We Expect

Ownership mindset - do what you commit to

Strong attention to detail

Speed with accountability

Curiosity and willingness to learn continuously

- Ability to think beyond campaign setup and contribute strategically

📌 Performance Marketing Associate (Mumbai)
🏢 Inflex Media
📍 Mumbai