About Us:

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a New Product Development Executive to lead product innovation, manage vendor partnerships, and drive the successful launch of new products from concept to market.

Roles & Responsibilities:

- Drive the end-to-end New Product Development (NPD) process, from ideation and product briefing to manufacturing, approval, and market launch.
- Conduct market research and analyze customer insights to identify product opportunities, fill market gaps, and support business growth.
- Coordinate with internal teams and external stakeholders to ensure timely execution of product development timelines.
- Manage vendor relationships, including sourcing, evaluation, negotiations, and ongoing performance management.
- Monitor inventory, reconciliations, vendor payment ledgers,



and support smooth operational execution of product launches.
- Track sales trends and product performance to identify opportunities for product improvements and future innovations.

Requirements:

- 2–4 years of experience in New Product Development, Product Management, or a related role, preferably in a D2C brand.
- Strong understanding of the product development lifecycle, from concept creation to commercial launch.
- Excellent vendor management, negotiation, and decision-making skills.
- Strong analytical mindset with attention to detail and ability to interpret market and consumer trends.
- Willingness to travel and collaborate with vendors, manufacturers, and other stakeholders as required

Why Join Us?

- Be part of India’s fastest-growing D2C brand in wellness.
- Work in a dynamic, rapid-paced environment with a young, passionate team.
- Ownership & growth opportunities.
- Competitive salary + perks in a high-impact role.
- Shape the future of innovative health & wellness products.

📌 NPD Executive (Gurugram)
🏢 What's Up Wellness
📍 Gurugram