Marketing Strategy & Execution Intern

TaxPlan Advisors Private Limited

Location: Vasai West, Maharashtra | Work arrangement to be discussed

Duration: 3 months initially

Stipend: Based on suitability and agreed scope

### About TaxPlan

TaxPlan Advisors is an early-stage, technology-enabled taxation and compliance platform, incubated by IIM Lucknow Enterprise Incubation Centre. We connect individuals and businesses with professionals for income tax, GST, TDS, accounting, ROC compliance and advisory services.

We have developed our platform, onboarded a network of 700+ consultants and served our initial customers. We are now working to build a consistent, measurable customer-acquisition and revenue model.

Our journey includes campaigns that generated enquiries but did not deliver the expected paying-customer conversions. These experiences provide real business cases to investigate, learn from and improve.

### The Chance

We are looking for a marketing intern who can research, think independently, develop practical strategies and help implement them.

You will work directly with the founder and collaborate with our growth strategy, technology and marketing teams. You will help build our marketing approach from its foundations while studying actual campaigns, customer behaviour and business outcomes.

This is a hands-on role with responsibility for execution and measurement. It requires substantially more than preparing presentations or posting on social media.

### Your Responsibilities

Research and diagnose

- Study our services, customer segments, competitors, positioning and pricing.
- Analyse previous campaigns, including unsuccessful experiments, to identify what worked, what did not and what remains unproven.
- Investigate why enquiries, website visits and initiated orders do not consistently convert into paying customers.
- Conduct customer interviews and structured feedback exercises to understand needs, objections and purchase decisions.

Develop practical marketing strategies

- Recommend priority customer segments, clear messages and suitable acquisition channels.
- Prepare focused campaign plans covering the audience, offer, activities, budget, timeline and success measures.
- Explore digital marketing, referrals, partnerships,



communities and institutional outreach.
- Work with the growth strategy team on service packages, repeat business and cross-selling opportunities.

Implement and improve

- Execute approved marketing experiments with the relevant teams.
- Coordinate campaign content, landing pages, outreach and lead follow-up.
- Work with the technology team to improve lead-source and conversion tracking.
- Monitor results, document learning and recommend whether to continue, modify or stop an experiment.
- Maintain a weekly action tracker and escalate obstacles promptly.

### Expected Deliverables

During the internship, you will be expected to produce and maintain:

- An evidence-based assessment of our current marketing and customer-acquisition gaps.
- A prioritised marketing plan with clear execution responsibilities.
- Small, approved campaigns or experiments implemented and measured.
- A weekly report covering qualified leads, paying-customer conversions, campaign costs and revenue where attribution is available.
- A final record of findings, tested approaches and recommendations for the next stage.

Targets will be agreed after reviewing the baseline data and available resources. You will be assessed on the quality of your reasoning, execution, measurement and learning, alongside business outcomes.

### Who Is Eligible?

Current students specialising in Marketing, Digital Marketing, Business Management or a closely related field at a recognised institute or university. Students from IIMs or equivalent management institutions are strongly preferred.

Applicants must also demonstrate

- Strong research, analytical and written communication skills.
- Understanding of customer segmentation, positioning, acquisition channels and conversion funnels.
- Ability to work with spreadsheets and interpret campaign data.
- Evidence of practical execution through an internship, college initiative,



live project, venture or campaign.
- Willingness to speak with customers, test ideas and take ownership of follow-through.
- Consistent availability for agreed working hours, meetings and deliverables throughout the internship.
- Responsible handling of confidential business and customer information.

An institute’s name alone will not qualify an applicant. Selection will depend on demonstrated ability, commitment and fit for this role.

### Who Should Not Apply?

This role is not suitable for applicants who:

- Are seeking only an internship certificate or an observational assignment.
- Want to work exclusively on academic research, presentations or social media posting.
- Are unwilling to implement ideas, engage with customers or measure results.
- Require step-by-step instructions for every task.
- Cannot commit consistently because of conflicting academic or other obligations.

Please apply only if you meet the eligibility requirements and are prepared for both research and hands-on execution.

### What You Will Learn

You will gain direct exposure to building marketing in an early-stage business: working with incomplete data, learning from unsuccessful campaigns, understanding customer economics, testing acquisition strategies and connecting marketing activity to commercial results.

You will have access to relevant business information and founder feedback, with the opportunity to contribute meaningfully to how TaxPlan grows.

### How to Apply

Email: [email protected] with the subject:

Application — Marketing Strategy & Execution Intern — [Your Name]

Include

- Your CV, institute, programme and current year of study.
- Your availability, preferred work arrangement and earliest start date.
- One example of a project or campaign you personally helped execute, explaining your contribution and the outcome.
- A brief response, within 300 words, to the following question:

“A tax-services platform receives enquiries, but few become paying customers. What would you investigate first, and how would you test an improvement?”

Shortlisted candidates will be invited for a discussion and a practical assessment.

Website: taxplanadvisor.in

📌 Marketing Strategy & Execution Intern (Vasai-Virar)
🏢 TaxPlan Advisor
📍 Vasai-Virar