Basic Scope of Job The Marketing Technology Product Engineer will take ownership of the implementation, and governance of the organization’s marketing technology ecosystem, supporting a mobile-first fintech platform.

This role is responsible for ensuring that marketing platforms are:

- Accurately capturing and processing user data
- Reliably integrated across systems
- Secure, compliant, and governed
- Operationally reliable and scalable
- The role acts as the technical owner of the MarTech stack maintaining strong control over data, integrations, and platform usage.

Role Accountabilities

- Own integration, and governance of the MarTech ecosystem (Segment, Mixpanel, Adjust, MoEngage/Clevertap)
- Enforce event tracking standards and governance, ensuring consistency and accuracy across mobile applications
- Oversee data flows and integrations between marketing platforms, mobile applications, and internal systems
- Ensure data quality, consistency, and traceability across all marketing tools
- Support onboarding processes and usage policies for marketing SaaS platforms, preventing tool sprawl and duplication
- Maintain access controls, data handling policies, and auditability of marketing data flows
- Monitor and improve operational reliability of marketing data pipelines and integration
- Track KPIs to measure data quality, platform reliability, and marketing enablement
- Reconcile platform metrics against internal systems and report discrepancies
- Support integration across iOS, Android, and web releases
- Maintain documentation of integrations, data flows, and platform configurations




- Run periodic access recertification and flag orphaned or over-privileged accounts
- Support vendor onboarding and offboarding, including data migration and exit obligations

Key Performance Indicators (KPIs)

KPI

Description

Event Tracking Accuracy

% of critical user events correctly captured and consistent across Segment, Mixpanel, and engagement tools

Platform Reliability

Stability of data pipelines and integrations

Audit Readiness

Ability to demonstrate controlled, traceable data flows and compliance with policies

SaaS Governance Compliance

% of marketing tools aligned with onboarding, access, and governance standards

Campaign Automation Coverage

% of campaigns executed via automated journeys (MoEngage/Clevertap) vs manual execution

Experience

- Experience in Marketing Technology, Product Analytics, or Growth Engineering
- Hands-on experience with at least 2–3 of the following platforms:
- Segment (or similar CDP/event pipeline)
- Mixpanel (or Amplitude)
- Adjust (or AppsFlyer)
- MoEngage / Clevertap / Braze
- Experience working with mobile applications (iOS/Android) and event tracking frameworks
- Strong understanding of:
- Event tracking design and governance




- Data pipelines and integrations
- Attribution models and marketing analytics
- Experience managing SaaS platforms and vendor ecosystems
- Experience working in cross-functional teams (marketing, product, engineering)
- Basic to intermediate SQL for data validation and reconciliation
- Comfortable reading REST API responses, webhooks, and JSON payloads
- Understanding of identity resolution (track vs. identify) and session analytics
- Familiarity with install tracking and deep linking
- Strong understanding of:
- APIs and system integrations
- Data consistency and reconciliation
- Platform governance and operational processes
- Experience in regulated or security-conscious environments (preferred)
- Familiarity with data protection and privacy requirements (e.g., GDPR or similar)
- Excellent problem-solving, communication, and stakeholder management skills
- Familiarity with PII masking and regional data residency requirements
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Passion for fintech and staying up to date with industry trends.
- Able to influence without authority across marketing, product, and engineering
- Understanding of compliance and regulatory requirements in the financial industry.
- Project management, problem solving and planning skills.
- Works to the highest standards of ethics and integrity.
- Ability to own implementation and platform reliability; governance standards, tool selection, and vendor commercial decisions sit with the MarTech Lead.

📌 Marketing Technology Product Engineer - India Offshore
🏢 Diyar United
📍 India