About us

Protein Balance is a clean-label protein brand from Bengaluru. Every batch is tested by third-party NABL labs, and we put the numbers out in public. Our whole thing is “Math Not Marketing.”

Yes, we see the irony of hiring for marketing. That’s exactly why we need the right person.

About the role

You’ll own how Protein Balance grows online: what we say, where we say it, what we spend on ads, and whether any of it is working.

It’s a strategy role where you also do the work. You’ll set the direction, and you’ll also fix a weak hook or rewrite a bad caption yourself. We’re early and small, so there’s no one to hand things off to yet.

What you’ll do

- Set the strategy: Decide what each channel is for (Instagram, Facebook, YouTube, Threads, X, LinkedIn), and change course when the numbers say so.
- Run paid ads: Plan, launch and optimise campaigns on Meta and Google, including YouTube. Kill what isn’t working, scale what is.
- Run the content calendar: Plan formats and posting across platforms, balancing education with timely, trend-led content.
- Work with our editor: Brief and review reels, statics and thumbnails. Set the bar for hooks and captions.
- Grow the audience: Drive reach, engagement and followers. Test new formats, collaborations and creator partnerships.
- Live in the data: Track performance weekly, run experiments, and turn the numbers into transparent decisions. Tell us what the data says, even when we don’t want to hear it.
- Manage community: Set the tone for comments and DMs, and bring recurring questions back to us.
- Protect the brand: Keep every claim accurate and backed by a source. In our category, a wrong number costs more than a missed post.

What success looks like

- 30 days: You’ve audited every channel and our ad setup, mapped what’s working, and shared a first-pass plan.
- 90 days: A running content calendar, a weekly reporting rhythm, live ad campaigns,



and at least three format experiments shipped and reviewed.
- 180 days: Measurable growth in reach, engagement and sales against targets we set together, and a playbook we can hire around.

What we’re looking for

- A track record of growing something, with numbers you can walk us through. A brand, a campaign, a side project, your own account. All count.
- Hands-on experience running Meta and Google ads with real money.
- Current knowledge of how Instagram, YouTube and the rest reward content, and how that’s changing.
- Strong editorial judgment. You can tell a good hook from a weak one and explain why.
- You read analytics and turn them into decisions, not just reports.
- Ideas. Lots of them. Especially the ones nobody else in protein is trying.

What we don’t care about Degrees, qualifications or certifications. Years of experience either. Someone who grew one account from zero last year beats someone with ten years of reports. Show us what you’ve actually grown.

Nice to have

- Experience in D2C, food, nutrition or health content.
- Familiarity with ASCI and FSSAI guidelines on food and health claims.
- Short-form video skills: scripting, basic editing, or being on camera.
- Creator or influencer partnership experience in India.

How we work

- Remote for now. We don’t have an office yet. Once we set one up in Bengaluru, we’ll work from there together, so you should be based here or be open to moving.
- Full-time, with a 3-month probation. We’ll check in at the halfway mark so you always know where you stand.
- You’ll work directly with both founders. No layers, fast decisions.

How to apply Email [email protected] with the subject line “Growth Lead – Your Name” and include:

1. Your resume
2. Links to work you’ve grown, with the numbers
3. One idea you’d try for Protein Balance in your first 30 days

The idea doesn’t need to be perfect. We just want to see how you think. Send the resume. We’ll read the work first.

📌 Growth & Social Media Lead (India)
🏢 Protein Balance
📍 India