Director – MSP Marketing, B2B Technology Services & Strategic Program Delivery

Industry: MSP/MSSP, IT Infrastructure & Cloud Services

Experience: 12–18 years | Market: North America – US Mid-Market & SMB

Location: Bangalore

ROLE OVERVIEW

· We are seeking an experienced B2B technology marketing leader to drive MSP marketing strategy, account-based growth, demand generation, revenue pipeline acceleration and integrated program delivery.

· The ideal candidate brings robust knowledge of MSP/MSSP business models, recurring-revenue economics, customer acquisition, competitive positioning and technology buying behaviour.

· This is a US client-facing leadership role, accountable for the end-to-end marketing engagement, the integrated marketing team, delivery quality and relationships with US stakeholders.

· The focus is on qualified opportunities, improved funnel conversion, customer acquisition efficiency and MRR/ARR growth.

KEY RESPONSIBILITIES

1. MSP Marketing Strategy & Go-to-Market

· Develop integrated marketing strategies aligned with MSP growth, recurring-revenue targets, customer acquisition and service-line priorities.

· Build differentiated go-to-market plans for US mid-market, upper mid-market and enterprise customers; define ICPs, buyer personas, TAM/SAM and target-account segments.

· Position services around efficiency, cost optimization, infrastructure resilience, cybersecurity and business continuity.

· Translate technical capabilities into value propositions for CIOs, CTOs, CISOs, IT Directors and procurement teams.

· Align investments to pipeline generation, recurring-revenue opportunities, account expansion and customer lifetime value.

2. Account-Based Marketing & Demand Generation

· Execute one-to-one, one-to-few and one-to-many ABM using account intelligence, buying-committee mapping, whitespace and intent targeting, and personalized engagement.

· Target buyers of managed infrastructure, cloud, cybersecurity, IT outsourcing and co-managed IT.

· Build campaigns around IT complexity, security risks, infrastructure modernization, talent shortages and rising technology costs.

· Partner with BDRs, SDRs, account executives and sales leaders to create opportunities and accelerate pipeline.

· Build co-marketing programs with hyperscalers, cybersecurity vendors, OEMs and technology partners.

· Use intent-driven outreach, automation, account engagement and sales enablement to improve demand quality.

3. Funnel Management, Lead Qualification & Revenue Alignment

· Own the marketing funnel from lead generation through MQL, SAL, SQL, opportunity creation and pipeline acceleration.

· Establish qualification, scoring, routing, nurturing and handoff SLAs based on intent, needs, fit and contract potential.

· Improve MQL-to-SQL, SQL-to-opportunity and opportunity-to-win conversion through close sales and marketing alignment.

· Align programs with MRR, ARR, ACV and TCV goals; implement attribution and ROI reporting.

4. MSP Solution Marketing & Domain Expertise

· Develop positioning, solution narratives, customer value propositions and sales enablement for:

· Managed IT: proactive monitoring, remote infrastructure and endpoint management, patching and IT operations outsourcing.

· Infrastructure: NOC, server management, network monitoring, availability and performance.





· Cybersecurity: SOC, MDR, XDR, SIEM, vulnerability management and Zero Trust.

· Cloud: AWS, Microsoft Azure, hybrid/multi-cloud operations, migration, optimization and FinOps.

· Digital workplace: service desk, Digital Employee Experience (DEX), Microsoft 365, endpoint support and workplace modernization.

· ITSM: ITIL-based operations, incident/problem/change management and SLA-driven services.

· Business continuity: backup, disaster recovery, cyber resilience and infrastructure recovery.

· Co-managed IT and commercial models: hybrid support, subscription contracts, service bundles, per-user/device pricing, service tiers and multi-year agreements.

· Understand MSP differentiation through service quality, proactive management, security expertise, predictable costs and measurable outcomes.

5. Digital Marketing, Customer Acquisition & AI Visibility

· Lead digital strategy for MSP acquisition, inbound demand and conversion.

· Drive SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for high-intent searches related to managed IT, cybersecurity, cloud management, IT outsourcing and co-managed IT.

· Manage paid search, LinkedIn advertising, retargeting, content syndication and account-based advertising.

· Optimize service pages, industry landing pages, solution content and conversion paths to increase qualified enquiries.

· Develop thought leadership, white papers, customer stories, ROI narratives and executive content.

· Use analytics, journey tracking, conversion optimization and multi-touch attribution; assess AI for intent, research, personalization and automation.

6. Strategic Program & Project Delivery

· Own the client engagement lifecycle: strategy, planning, execution, staffing, governance, quality, finances and client satisfaction.

· Translate strategy into delivery roadmaps, workstreams, milestones, resource plans and schedules.

· Establish governance for RACI, scope, dependencies, risks, issues, escalation, change control and quality.

· Lead the integrated marketing team across ABM, demand generation, digital, content, creative, marketing operations, analytics and sales enablement. Manage work allocation, capacity, performance, coaching and accountability.

· Meet delivery commitments, SLAs, resource and budget targets.

· Coordinate with sales, solution architects, service-line heads, technical SMEs, partners and agencies.

· Lead weekly, monthly and quarterly reviews; track results, resolve bottlenecks and drive continuous improvement.

· Build a delivery function that acts as a strategic growth partner, not simply a campaign execution team.

7. Marketing Technology, Revenue Operations & Analytics

· Oversee CRM, marketing automation and sales enablement platforms; integrate them with intent data and business intelligence systems.

· Build dashboards for campaign performance, account engagement,



funnel conversion and revenue contribution.

· Track CAC, CLV/LTV, MRR, ARR, ACV, TCV and pipeline/spend.

· Partner with sales operations on lifecycle visibility, forecasting and pipeline reporting.

· Evaluate AI tools for account enrichment, predictive scoring, prospecting, campaign optimization and workflow automation; maintain data quality and reporting consistency.

8. Stakeholder Management, Team Leadership & Partnerships

· Serve as strategic advisor to MSP executives, sales leaders, service-line owners and technology stakeholders; act as the primary US client-facing delivery leader.

· Manage executive relationships, expectations, escalations and business reviews, including US business-hour collaboration as required.

· Align marketing with sales and delivery; manage specialists, agencies, vendors and partners.

· Develop joint go-to-market initiatives with Microsoft, AWS, cybersecurity vendors and infrastructure providers. Present strategy, performance, pipeline contribution and investment recommendations to executives.

· Manage budgets, agency contracts, resource planning and delivery performance while building a commercially accountable, high-performing team.

REQUIRED EXPERIENCE & QUALIFICATIONS

· 12–18 years in B2B technology marketing, including at least 5 years in MSP/MSSP, IT infrastructure, cloud managed services or comparable IT services.

· At least 5 years in marketing leadership, strategic program management or integrated marketing delivery, including proven ownership of a US client-facing engagement and an integrated team across the full project lifecycle.

· Build MSP marketing strategies for North American mid-market and enterprise customers.

· Understand MSP models, recurring-revenue contracts, SLA-based delivery and competitive dynamics.

· Demonstrated success in ABM, demand generation, marketing-sourced pipeline, MQL-to-SQL conversion and opportunity acceleration.

· Manage multi-workstream programs across internal teams, agencies, sales and technology partners.

· Understanding of long-cycle B2B buying, multi-stakeholder decisions, consultative selling, customer acquisition, account expansion, cross-selling and partner-led growth.

EDUCATION

· Bachelor’s degree in Marketing, Business Administration, Technology, Engineering or a related field.

· MBA/postgraduate qualification preferred; certifications in digital marketing, ABM, marketing automation, project management or agile delivery are advantageous.

TECHNOLOGY & PLATFORM FAMILIARITY

· CRM/automation: Salesforce, HubSpot, Marketo, Salesforce Marketing Cloud Account Engagement (Pardot).

· ABM/intent/prospect intelligence: 6sense, Demandbase, Bombora, ZoomInfo, LinkedIn Sales Navigator, Apollo, Clay.

· Digital/analytics: Google Ads, LinkedIn Campaign Manager, GA4, Google Search Console, SEMrush, Ahrefs, Power BI, Tableau.

· MSP ecosystem: ConnectWise, Kaseya, Datto, Autotask, ServiceNow, HaloPSA or similar PSA, RMM and ITSM platforms. Business-level familiarity is sufficient; administration experience is not required.

· Project collaboration: Jira, Asana, Monday.com, Microsoft Project, Teams, Slack and SharePoint.

· AI/automation: ChatGPT, Microsoft Copilot, AI-enabled prospect intelligence, predictive analytics and marketing workflow automation.

📌 Director – MSP Marketing,B Technology Services & Strategic Program Delivery (Bengaluru)
🏢 Movate
📍 Bengaluru