Digital Marketing Executive

Magsum Solutions Private Limited | Remote, India

About Magsum

Magsum Solutions Private Limited helps aspiring entrepreneurs validate their business ideas, build their businesses and prepare for their next stage of growth. Through our Business Foundership (BFS) services, we support founders with business validation, business planning, financial feasibility, launch strategy and investor readiness.

We are building a virtual-first business consulting practice serving entrepreneurs across India. We are looking for a creative, data-driven digital marketing professional who can build Magsum's brand, grow its online presence and generate a steady flow of qualified inbound enquiries.

Role Overview

As a Digital Marketing Executive, you will own Magsum's digital marketing strategy and execution across search, social media, content, email and paid channels. You will work closely with the founder and the sales and consulting team to attract aspiring entrepreneurs and early-stage founders, build trust in the Magsum brand and turn online attention into qualified inbound leads.

You will also use AI tools and marketing automation to produce high-quality content faster, improve campaign performance and simplify repetitive marketing work.

This role is ideal for someone who enjoys building a brand from the ground up, experimenting with new channels and tools, and measuring marketing success by leads, conversions and revenue rather than vanity metrics.

This is an inbound marketing role focused on organic growth, content and measured paid campaigns. Cold calling and field marketing are not part of the position.

Key Responsibilities

1. Digital Marketing Strategy and Planning

- Develop and own Magsum's digital marketing strategy, aligned with business and revenue goals.
- Define target audiences, messaging and positioning for aspiring entrepreneurs and early-stage founders.
- Plan monthly and quarterly marketing calendars across all channels.
- Research industry trends, competitors and emerging opportunities.
- Set clear marketing goals and report progress against them.

2. Search Engine Optimisation (SEO) and Website

- Plan and execute on-page, off-page and technical SEO to improve search rankings and organic traffic.
- Conduct keyword research and build content plans around the questions founders actually ask.
- Optimise website pages, landing pages and blog content for search and conversion.
- Work on website content, structure and user experience to improve enquiry conversion.
- Monitor search performance and make continuous improvements.

3. Social Media and Brand Building

- Manage Magsum's social media presence on LinkedIn, Instagram, Facebook and other relevant platforms.
- Create and schedule posts, carousels, short videos and other content formats.
- Build founder-led content and personal branding for Magsum's leadership.
- Grow followers, engagement and brand awareness among entrepreneurs.
- Engage with the community and respond to comments and messages in a timely, professional manner.

4.



Content Marketing and AI-Powered Creation

- Create blogs, articles, case studies, email content, captions, video scripts and marketing copy.
- Use AI tools such as ChatGPT, Claude and Google Gemini for research, ideation, drafting and content repurposing.
- Review and refine AI-generated content to ensure accuracy, originality and brand consistency.
- Use Canva, CapCut and AI-powered creative tools to produce marketing materials.
- Repurpose long-form content into multiple formats across channels.

5. Lead Generation and Campaigns

- Plan and execute digital campaigns that generate qualified inbound enquiries for Magsum's services.
- Run and optimise paid campaigns on Google Ads, LinkedIn Ads and Meta Ads within agreed budgets.
- Build landing pages, lead magnets, webinars and email sequences that capture and nurture leads.
- Manage email marketing campaigns, newsletters and follow-up flows.
- Work with the sales team to improve lead quality and ensure smooth handover of enquiries.

6. Analytics, Reporting and Automation

- Track website traffic, social media performance, campaign results and lead sources using analytics tools.
- Measure cost per lead, conversion rates and return on marketing spend.
- Prepare clear, regular reports with insights and recommendations.
- Use A/B testing and data to improve campaigns continuously.
- Build marketing automation workflows using tools such as Make, Zapier or n8n to simplify repetitive tasks.

Required Qualifications and Skills

- 3 to 5 years of experience in digital marketing, content marketing, SEO, social media marketing or a related field.
- Proven experience growing an online presence, generating inbound leads or running successful digital campaigns.
- Strong understanding of how digital channels work together to attract, nurture and convert customers.
- Excellent written communication and storytelling skills.
- Analytical mindset with the ability to interpret data and act on it.
- Ability to work independently in a remote workplace and manage multiple projects.
- Creativity, curiosity and willingness to test new ideas and tools.
- Interest in entrepreneurship and the startup ecosystem.
- A degree in marketing, business, communications, mass media or a related field is preferred but not mandatory. Practical skills and a demonstrable track record will carry significant weight.

Skills & Competencies

Core marketing skills

- Digital marketing strategy and campaign planning
- Search engine optimisation (on-page, off-page and technical)
- Content marketing, copywriting and storytelling
- Social media marketing and community management




- Email marketing and lead nurturing
- Paid advertising (search, social and display)
- Conversion rate optimisation and landing page design
- Brand positioning and founder-led personal branding

Analytics and technical skills

- Google Analytics, Google Search Console and campaign dashboards
- Keyword and competitor research tools such as SEMrush, Ahrefs or similar
- A/B testing and performance reporting
- Working knowledge of CRM and lead tracking
- Basic website and CMS management, for example WordPress or similar
- Spreadsheets for reporting and analysis

AI, creative and automation tools

- AI assistants: ChatGPT, Claude and Google Gemini
- Design: Canva and AI image-generation tools
- Video: CapCut and AI-powered video editing tools
- Social platforms: LinkedIn, Instagram and Facebook
- Advertising platforms: Google Ads, LinkedIn Ads and Meta Ads
- Automation: Make, Zapier, n8n or similar tools
- Productivity: Google Workspace and online collaboration platforms

Soft skills

- Strong communication and presentation abilities. Ability to collaborate with sales, consulting and founder teams.
- Creativity and attention to detail
- Curiosity and a learning mindset
- Ownership, accountability and time management

Language Requirements

- Good spoken and written English.
- Fluency in at least one Indian language such as Tamil, Hindi, Telugu, Kannada or Malayalam is preferred.
- Candidates who can create content in more than one language will have an advantage.
- Ability to explain business concepts in simple language to founders from different regions.

Compensation and Performance

- Salary: Ranges depending on skills, capability and experience.
- Additional performance-based incentives linked to eligible lead-generation and revenue targets.
- Performance reviews covering lead quality and volume, campaign results, content quality, brand growth and delivery discipline.
- Opportunity to grow into a Senior Digital Marketing Manager or Head of Marketing as Magsum expands.

Ideal Candidate Profile

We are looking for someone who can move comfortably between two responsibilities:

- Creative mindset: Tell compelling stories, build a distinctive brand voice and create content that founders want to read and share.
- Performance mindset: Track results, test and improve campaigns, and connect marketing activity to qualified enquiries and revenue.

You should be curious about entrepreneurship, comfortable using AI and automation to work smarter and not completely dependent on it solely, and motivated to help build a growing consulting practice.

Important Information

- Remote, India-based position supporting clients and audiences nationwide.
- All marketing is inbound, content-led and campaign-based. No cold calling or field marketing.
- The role combines strategy, content creation, campaign execution and performance analysis.
- Candidates must be comfortable working with targets, using data and taking ownership of marketing outcomes.

📌 Digital Marketing Executive (India)
🏢 Magsum Solutions Private
📍 India