Digital Marketing Executive

About Aarna Systems

Aarna Systems is a premier digital marketing firm established in 2010, based in Pune. We specialize in crafting strategic digital marketing solutions that deliver measurable results. Our commitment to excellence has made us a trusted partner for businesses looking to enhance their online presence. As we continue to grow, we're seeking exceptional talent to help drive our clients' success.

Job Location: Baner-Balewadi, Pune

Experience: Minimum 1 Year

Educational Qualifications (Preferred)

- MBA in Marketing, Digital Marketing, or a related field.

- MCA or a degree in Programming, Computer Science, or IT.

- Candidates with a combination of digital marketing expertise and technical knowledge will be preferred.

- Strong understanding of SEO, analytics, website technologies, and digital marketing tools is an added advantage.

Note: Candidates must have a minimum of 2 years of hands-on experience in SEO, social media marketing, and related digital marketing activities, preferably in a digital marketing agency.

Key Responsibilities

- Search Engine Optimization (SEO)

- Conduct keyword research and implement On-Page SEO strategies, including meta titles, meta descriptions, heading tags, internal linking, URL optimization, image optimization, and schema markup.

- Execute Off-Page SEO activities, including quality link building, backlink analysis, competitor backlink research, and domain authority improvement.

- Conduct technical SEO audits to identify and resolve website issues affecting crawling, indexing, site speed, and organic rankings.

- Monitor keyword rankings, organic traffic, and website performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools.

- Develop and implement SEO strategies to improve search visibility, organic traffic, and conversions.

- Prepare regular SEO performance reports with actionable recommendations.

- Social Media Marketing and Management

- Develop and execute social media marketing strategies for Facebook, Instagram, LinkedIn, and other relevant platforms.

- Create and manage content calendars for multiple client accounts.

- Plan social media campaigns, promotional activities, and audience engagement initiatives.

- Write engaging captions, post copy, and campaign content aligned with client objectives and brand guidelines.

- Monitor comments, messages, engagement metrics, and audience feedback.

- Analyze platform insights and recommend improvements to increase reach, engagement, leads, and conversions.

- Coordinate with the design and content teams to develop effective social media creatives.

- Stay updated with social media trends, platform updates, and industry best practices.

- Email Marketing

- Plan, create,



and execute email marketing campaigns for lead generation, customer engagement, nurturing, and retention.

- Develop email content, subject lines, calls to action, and campaign sequences aligned with marketing objectives.

- Manage email lists, audience segmentation, contact databases, and subscriber management.

- Set up email automation workflows, drip campaigns, and follow-up sequences where required.

- Monitor campaign performance, including open rates, click-through rates, bounce rates, unsubscribes, and conversions.

- Conduct A/B testing of subject lines, email content, and calls to action to improve campaign performance.

- Ensure email campaigns follow applicable consent, privacy, and unsubscribe requirements.

- Google Business Profile (GMB/GBP) and Local SEO

- Create, manage, and optimize Google Business Profiles for clients.

- Implement local SEO strategies to improve visibility in Google Search and Google Maps.

- Optimize business descriptions, categories, services, business information, images, and relevant local keywords.

- Manage business listing updates, posts, photos, and other profile information.

- Monitor and support customer review management, including professional responses to reviews.

- Track profile performance, including searches, views, calls, website clicks, and other available performance metrics.

- Identify local SEO opportunities through competitor analysis, keyword research, and listing audits.

- Maintain accurate and consistent business information across relevant online directories.

- Performance Troubleshooting and Reporting

- Identify and troubleshoot drops in keyword rankings, organic traffic, click-through rates, email engagement, social media reach, and conversions.

- Analyze campaign and website performance to identify the root causes of issues and implement corrective actions.

- Prepare regular performance reports covering KPIs, progress, insights, and recommended next steps.

- Use Google Analytics, Google Search Console, Google Tag Manager, platform analytics, and relevant marketing tools to evaluate results.

- Present performance insights during internal strategy reviews and client calls.

- Recommend data-driven improvements to achieve client business objectives.

- Client and Team Coordination

- Coordinate with clients to understand their business objectives, target audiences, and marketing requirements.

- Work closely with content writers, graphic designers, web developers,



and other team members.

- Manage multiple client projects, deadlines, and deliverables efficiently.

- Communicate project updates, performance insights, and action plans clearly.

- Ensure marketing activities are aligned with client expectations and agreed timelines.

Required Skills (Must-Have)
- Minimum 2 years of hands-on experience in digital marketing, particularly SEO and social media marketing, preferably in a digital marketing agency.

- Strong practical knowledge of On-Page SEO and Off-Page SEO.

- Hands-on experience in social media marketing and management across major platforms.

- Working knowledge of email marketing, including campaign creation, segmentation, automation, and performance analysis.

- Hands-on experience in Google Business Profile management and optimization, local SEO, review management, and performance tracking.

- Good understanding of Google Analytics, Google Search Console, Google Tag Manager, and SEO tools.

- Ability to identify performance issues, analyze data, and implement effective solutions.

- Excellent written and verbal communication skills in English.

- Robust analytical skills and the ability to interpret reports, dashboards, and marketing metrics.

- Proficiency in Excel/Google Sheets and digital marketing reporting.

- Ability to manage multiple client accounts, prioritize tasks, and meet deadlines.

- A proactive, adaptable, and results-oriented approach to digital marketing.

Skills That Will Set You Apart
- Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, or similar tools.

- Familiarity with marketing automation tools and CRM systems such as HubSpot, ClickFunnels, or GoHighLevel (GHL).

- Knowledge of content marketing strategies and implementation.

- Understanding of paid advertising platforms such as Meta Ads and Google Ads.

- Familiarity with website platforms such as WordPress and basic HTML/CSS.

- Experience with conversion rate optimization, lead generation, and marketing funnel optimization.

- Strong project management, creative problem-solving, and analytical skills.

What We Offer

- Opportunity to work with diverse clients across various industries.

- Collaborative and growth-oriented work environment.

- Professional development and learning opportunities.

- Competitive compensation package.

- Opportunity to work with a team of passionate digital marketing professionals.

If you're a confident digital marketing professional with a strategic mindset and a passion for delivering exceptional results, we want to hear from you. Join Aarna Systems and be part of a team that's shaping the digital future for businesses across India.

Apply now and take your digital marketing career to the next level!

📌 Digital Marketing Executive (Pune)
🏢 Aarna Systems | Performance Driven Digital Marketing Agency
📍 Pune