Key Responsibilities

- Build influencer plans that map the right mix of creators to campaign ideas and objectives.
- Stay ahead of pop culture, trending names, and life moments that can be leveraged by brands.
- Specialize in influencer marketing formats: meme marketing, PR-driven plays, digital amplification, celebrity partnerships, barter, and affiliate programs.
- Develop vertical expertise (fashion, beauty, tech, finance, lifestyle, etc.) to provide sharp recommendations.
- Partner with Creative Strategy to embed influencers organically into ideas.
- Partner with Buying & Negotiation to ensure recommendations are feasible within budget.
- Maintain an influencer intelligence database with cost, engagement, and performance insights.
- Benchmark influencers against category standards and competitors.
- Forecast campaign performance based on influencer fit (with Media & Analytics).




- Share post-campaign learnings to improve future planning.
- Identify trending and undiscovered talent to drive efficiencies.
- Maintain and build relationships with influencers and talent agencies; meet them to explore new opportunities for partnership.

Requirements

- 2–5 years in influencer marketing, talent partnerships, or digital strategy.
- Comfortable using Generative AI tools for trend spotting, creator research, and building sharper influencer recommendations.
- Strong knowledge of the influencer ecosystem across categories and platforms.
- Ability to connect brand objectives with cultural and creator opportunities.
- Excellent presentation and storytelling skills.
- Data-driven with solid analytical ability to assess creator performance.

📌 Creative Strategist (Mumbai)
🏢 Kinnect
📍 Mumbai