Meta D2C Ads Specialist

The Bombay Digital Company is a creative digital marketing agency that builds successful brands. We have worked with brands such as Mishrambu, Karkinos, L&T; Finance, Truefitt & Hill, Airpay capital, Lane Linen and many more Some of our best capabilities: Social Media Marketing, Creative Content Marketing, Performance Marketing, E-Commerce Management and Brand Building.

We have an in-house team of strategists, creative heads, content writers, designers, motion graphic artists, video editors and ad managers. We also have a team of web and software developers to service any web development and software needs.

The Bombay Digital Company is a fast-growing digital marketing agency specializing in performance marketing for ecommerce and product-based brands.

We primarily work on Meta conversion campaigns, shopping/catalog campaigns, and Google Ads campaigns focused on driving sales, leads, and ROAS growth.

We also have an in-house content studio for UGC content, reels, and ad creatives that improve ad performance and conversions. IMPORTANT

This is NOT a sales, operations or business development role.

Meta D2C Ads Specialist

Experience :1-3 years

Responsibilities :

- Plan, launch and manage Meta Ads campaigns (Facebook & Instagram) across the full funnel — awareness, consideration and conversion
- Scale ecommerce/D2C conversion campaigns profitably, with a focus on ROAS and CAC targets
- Build and manage retargeting, lookalike and interest-based audiences
- Set up and optimize catalog/dynamic product ads (DPA) for ecommerce
- Own Meta Pixel and Conversions API (CAPI)



implementation and troubleshooting for accurate tracking
- Run structured audience and creative testing (A/B testing ad sets, formats, hooks, angles)
- Monitor and report on key metrics — ROAS, CPA, CTR, CPM, frequency and funnel drop-offs
- Coordinate with the creative/content team on ad creative briefs, UGC requirements and iteration based on performance data
- Analyze campaign data regularly and generate performance reports with actionable insights
- Continuously optimize budgets, bids and campaign structure to improve efficiency and scale winners

Required Skills :

- Hands-on experience managing Meta Ads Manager for ecommerce/D2C brands
- Proven track record of running profitable conversion campaigns with measurable ROAS
- Strong knowledge of Meta Pixel, Conversions API, catalog setup and Meta Ads reporting
- Working knowledge of GA4 and GTM for cross-checking attribution
- Solid understanding of D2C funnel metrics — ROAS, CPA, CTR, CAC, AOV
- Ability to identify winning creatives/audiences and scale them without tanking efficiency
- Strong analytical skills — comfortable pulling and interpreting campaign data
- Good communication skills to brief creative teams and report to stakeholders

Preferred Experience

- Shopify brand experience
- Experience with shopping/catalog campaigns
- Creative strategy understanding
- Experience handling monthly ad spends

Name: Shenaz Mansuri - HR Generalist

Address: Borivali West

Working Days & Time: 2nd & 4th Sat off

Pay: ₹30,000.00 - ₹60,000.00 per month

Perks :

- Adaptable schedule

Work Location: In person

📌 Metac Ads Specialist (Mumbai)
🏢 TBC Digital Private
📍 Mumbai