About Us

Choice Flowers L.L.C. is a leading floral company operating across Abu Dhabi and Dubai, with a flagship showroom in Khalidiya and retail outlets in Mushrif Mall, Al Forsan Mall, and Yas Mall. We operate across three business verticals — E-Commerce (our fastest-growing and highest-priority channel), Retail, and Corporate — serving online buyers, walk-in customers, and business clients across the UAE. Our back-office operations are managed from our CPA office in Thrissur, Kerala. We are seeking a agile, e-commerce-first Digital Marketing Manager to drive aggressive online revenue growth while building a premium brand across all three verticals.

Role Overview

As Digital Marketing Manager, your primary mandate is to scale our E-Commerce division into the dominant online floral brand in the UAE. You will own the full digital revenue engine — from traffic acquisition and conversion optimisation to customer retention and lifetime value growth. Alongside this core focus, you will also drive marketing for our Retail outlets and Corporate division. You will combine deep expertise in e-commerce marketing, SEO, paid advertising, social media, and AI-driven automation with exceptional brand copywriting skills to build a distinctive, premium online presence for Choice Flowers. This is a hands-on leadership role reporting directly to the CEO.

Key Responsibilities

E-Commerce Marketing (Primary Focus)

- Full ownership of the Choice Flowers e-commerce revenue — traffic, conversion, average order value, repeat purchase rate, and online revenue targets.
- Optimise every step of the online customer journey — from first click to checkout to repeat order. Own conversion rate optimisation through A/B testing, UX improvements, checkout flow analysis, and cart abandonment recovery.




- Direct the product catalogue presentation — compelling product photography, persuasive product descriptions, upsell/cross-sell strategies, bundling, and seasonal collections.
- Manage marketplace listings and third-party platform presence where applicable.
- Implement customer segmentation and personalised marketing — first-time buyers, repeat customers, high-value clients, corporate gifters, and occasion-based purchasers.
- Monitor competitor pricing, product range, and promotional activity across the UAE online floral market and recommend tactical responses.
- Drive same-day and scheduled delivery bookings through targeted digital campaigns aligned with UAE consumer behaviour.
- Report weekly on e-commerce KPIs: traffic, conversion rate, revenue, cost per acquisition, customer lifetime value, and return on ad spend (ROAS).

Brand & Copywriting

- Create distinct messaging strategies for each vertical — conversion-focused and emotionally engaging for E-Commerce, aspirational and lifestyle-driven for Retail, and professional and relationship-driven for Corporate.
- Ensure brand consistency across every piece of content that reaches the customer.

Retail Marketing

- Drive footfall and brand awareness for the Khalidiya showroom and mall outlets (Mushrif Mall, Al Forsan Mall, Yas Mall) through local SEO, geo-targeted ads, social media campaigns, and seasonal promotions.




- Collaborate with the Retail & E-Commerce Manager on in-store promotions, signage, and visual merchandising aligned with the digital strategy.

Corporate Division Marketing

- Develop targeted B2B marketing campaigns to attract and retain corporate clients for floral services, indoor plant maintenance contracts, and event décor.
- Create professional proposals, case studies, pitch decks, and corporate brochures in collaboration with the Corporate Division Manager.

SEO, Paid Advertising & Social Media

- Plan, launch, optimise, and report on paid advertising campaigns across Google Ads, Google Shopping, Meta (Facebook & Instagram), TikTok, Snapchat, and other relevant platforms targeting UAE buyers.
- Drive organic growth through advanced SEO strategy — on-page, off-page, technical SEO, keyword research, and content optimisation — with a heavy emphasis on high-intent e-commerce search terms (e.g., "flower delivery Abu Dhabi," "order flowers online UAE").
- Manage and grow all social media channels with engaging content calendars, community management, shoppable posts, and influencer collaborations.

AI & Marketing Automation

- Leverage AI tools for content creation, ad optimisation, audience analysis, and performance prediction.
- Continuously identify and adopt emerging AI tools that give Choice Flowers a competitive edge, particularly in e-commerce personalisation and conversion.

Analytics & Reporting

- Analyse campaign performance using Google Analytics, Meta Business Suite, and other analytics platforms.
- Present weekly and monthly reports with clear ROI insights to the CEO, with e-commerce performance as the lead metric, followed by Retail and Corporate.
- Manage the digital marketing budget with the majority allocation directed t

📌 Digital Marketing Manager (Tamil Nadu)
🏢 CHOICE FLOWERS
📍 Tamil Nadu