Consumer Digital Strategy & Brand Building :

- Develop and execute digital marketing strategies for OTC / wellness / consumer-focused products
- Build compliant consumer communication across website, social, and content platforms
- Drive education-led marketing (condition awareness, preventive care)

Responsibilities include but not limited to;

- Ensure alignment with pharma regulatory guidelines
- Collaborate with medical, regulatory, and brand teams

E-commerce & Growth :

- Drive growth across e-commerce platforms (Amazon, Flipkart, 1mg, PharmEasy, brand website)
- Optimize product listings and conversions
- Execute platform campaigns and promotions
- Work with marketplace partners

Content Strategy & Creation :

- Develop and execute a comprehensive content strategy aligned with brand and business goals
- Create and manage high-quality content across blogs, website, social media, and video platforms

Top Funnel Campaigns (Meta, Google, YouTube) :

- Own paid channels (Google, Meta, programmatic, marketplace ads)
- Optimize campaigns for CAC, ROAS, and revenue
- Build full-funnel campaigns
- Run A/B tests on creatives and landing pages

Analytics & Conversion Optimization :

- Track performance across channels,



Track content performance across channels (engagement, traffic, retention)
- Build dashboards for KPIs (CAC, LTV, ROAS), Work with analytics tools like GA4, Search Console, and platform dashboards
- Identify funnel drop-offs and optimize
- Improve landing pages and product pages

Education Qualification :

- MBA- Marketing (preferred Digital-Marketing)

Experience :

- 5-8 years in digital and performance marketing
- Experience in pharma, healthcare, wellness, or FMCG/D2C preferred
- Experience with e-commerce platforms and paid campaigns
- Familiarity with Google Ads, Meta Ads,Amazon

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Advantages :

- Food provided

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or willing to relocate with an employer-provided relocation package (preferred)

Application Question(s):

- Which industry experience do you hold?
- What is the maximum budget you have handled for campaigns?
- Current CTC?
- Notice Period?

Experience :

- D2C: 3 years (preferred)
- Digital marketing: 3 years (preferred)

Work Location: In person

📌 Assistant Digital Marketing (Mumbai)
🏢 Boost Tech
📍 Mumbai