Key Responsibilities

1. Marketing Strategy & Brand Leadership

- Own the annual marketing plan, budget and execution calendar for all business verticals.
- Build AVI's brand visibility across target markets and customer segments.
- Ensure consistent branding, communication and positioning across all channels.
- Support business expansion into new states, products and market segments.

2. Lead Generation & Demand Creation

- Own lead generation targets for Residential Rooftop, Commercial Rooftop and future segments.
- Design and execute digital campaigns across Meta, Google, LinkedIn, YouTube and emerging platforms.
- Develop referral programs, customer outreach campaigns, WhatsApp campaigns and lead nurturing systems.
- Support sales teams with a continuous flow of qualified leads.
- Track lead quality, conversion rates and marketing ROI.

3. Digital Marketing Management

- Manage website, SEO, SEM, social media and paid advertising.
- Monitor campaign performance and optimize spending.
- Build AVI's online reputation through reviews, testimonials and case studies.
- Stay updated on platform changes, marketing trends and new technologies.

4. Content Creation & Communication

- Oversee creation of brochures, catalogues, presentations, videos, case studies and social media content.
- Develop educational content for customers, channel partners and internal teams.
- Manage all corporate communications and brand messaging.
- Ensure content supports both brand building and lead generation objectives.

5. Graphic Design & Creative Management

- Lead the design function for all online and offline marketing activities.
- Review and approve all marketing creatives before release.




- Develop dealer, franchise, CSC and sales support materials.
- Maintain AVI brand guidelines and visual identity standards.

6. Offline Marketing & Events

- Plan exhibitions, dealer meets, product launches and awareness campaigns.
- Manage outdoor branding activities including hoardings, kiosks and vehicle branding.
- Support state teams with local marketing initiatives.
- Measure lead generation and brand impact from events.

7. Network Development & Vendor Management

- Maintain strong relationships with advertising agencies, media partners, influencers and event organizers.
- Develop an industry network that can support both online and offline marketing initiatives.
- Manage vendors, agencies, printers and branding partners.
- Negotiate commercial agreements and monitor performance.

8. Team Management & Structure Optimization

- Lead and mentor a team of marketing professionals.
- Establish reporting systems, dashboards and performance tracking mechanisms.
- Coordinate closely with Sales, Operations and Management teams.
- Ensure timely execution of all marketing projects and campaigns.

Pay: ₹600,000.00 - ₹800,000.00 per year

Perks :

- Flexible schedule
- Leave encashment
- Provident Fund

Application Question(s):

- What is your current location?
- Are you comfortable working 6 days from the Office in Ahmedabad?
- What is your highest educational qualification?
- How many years of experience do you have in Digital Marketing?
- How many years of experience do you have in Branding & Content Creation?
- What is your current CTC?
- What is your expected CTC?
- What is your notice period in days?

Work Location: In person

📌 Branding Manager (Ahmedabad)
🏢 AVI Renewable Energies
📍 Ahmedabad