Hiring: Senior PPC Manager

We are looking for a Senior PPC Manager who can take full ownership of paid marketing performance.

This is a leadership role where you will be responsible for driving strategy, managing a team, and delivering consistent, high-quality patient leads for healthcare clients. You will handle both strategy and execution with a strong focus on performance, scalability, and ROI.

Key Responsibilities

Team Leadership

- Lead, train, and manage the Google Ads team :

- Set clear KPIs and track daily and weekly performance :

- Conduct performance reviews and optimization discussions :

- Ensure timely and high-quality campaign execution

Strategy and Planning

- Build full-funnel paid marketing strategies for healthcare clients :

- Plan campaigns based on services such as OPD, lab, and specialties :

- Identify audience segments, keyword strategies, and targeting :

- Allocate and optimize budgets for maximum ROI

Campaign Execution and Optimization

- Create and scale Google Ads campaigns (Search, Display, YouTube) :

- Optimize campaigns for lead generation (CPL, conversion rate) :

- Conduct A/B testing across ads, landing pages, and targeting :

- Improve Quality Score, CTR, and conversion performance

Lead Quality and Performance

- Ensure delivery of high-quality, conversion-ready leads :

- Collaborate with the sales team to improve lead quality :

- Identify funnel gaps and continuously optimize performance

Reporting and Insights

- Share weekly and monthly performance reports :

- Monitor campaigns using analytics tools :

- Provide actionable insights for continuous improvement

Skills and Requirements





Technical Skills

- Advanced expertise in Google Ads (Search, Display, YouTube) :

- Strong understanding of conversion tracking (GA4, Tag Manager) :

- Keyword research and competitor analysis :

- Knowledge of landing page optimization :

- Solid analytical and data interpretation skills

Leadership and Core Skills

- Team handling and mentoring ability :

- Strong decision-making and ownership mindset :

- Clear communication and reporting skills :

- Good knowledge of Excel and Google Sheets :

- Basic familiarity with AI tools is an advantage

Preferred Skills

- Experience in healthcare marketing :

- Knowledge of PPC :

- Understanding of lead funnel and conversion process

Experience Required

- 4-7 years in Google Ads or performance marketing (PPC) :

- Minimum 1-2 years of team handling experience :

- Proven track record of generating high-quality leads

Education

- Bachelor’s degree in Marketing, Business, or a related field :

- Google Ads certification preferred

Salary (CTC)

- ₹4.2 LPA - ₹6 LPA

Benefits and Perks

- PF benefits :

- 2nd and 3rd Saturdays off :

- 15 public holidays :

- Paid leaves (PL, SL, CL) after probation :

- Leave encashment at year end

Work Culture and Engagement

- Office picnic :

- Award ceremonies :

- Pre-Pujo lunch :

- Women’s Day celebration :

- Christmas celebration

Work Support

- Laptop/Desktop provided :

- High-speed WiFi

How to Apply

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits :

- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Senior PPC Manager (Kolkata)
🏢 MfunL
📍 Kolkata