Position: Digital Marketing Manager - EdTech

Department : Marketing Industry : EdTech / Education / Training Experience : 5-8 Years Employment Type : Full-Time

About the Role

Key Roles & Responsibilities

Digital Marketing

- Develop and implement comprehensive digital marketing strategies.
- Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube campaigns.
- Plan and execute PPC campaigns to maximize ROI.
- Generate quality student leads while optimizing Cost per Lead (CPL).
- Improve website traffic through SEO, SEM, and content marketing.
- Create and optimize high-converting landing pages.
- Monitor campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and Search Console.
- Improve conversion rates through A/B testing and optimization.

Social Media Marketing

- Develop monthly social media marketing strategies.
- Create engaging content calendars.
- Increase followers, engagement, and brand awareness.
- Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Monitor online reputation and customer engagement.
- Coordinate with graphic designers and video editors for creative campaigns.

Content Marketing

- Plan blogs, articles, case studies, newsletters, and website content.
- Ensure SEO-friendly content across all digital platforms.
- Coordinate video marketing campaigns.
- Develop promotional brochures, flyers, presentations, and marketing collateral.

Website Management

- Coordinate website updates with developers.
- Improve website speed and user experience.
- Optimize landing pages for higher lead conversions.
- Monitor website performance and analytics.

Offline Marketing

- Plan seminars, workshops, education fairs, and career guidance sessions.
- Organize college campus drives and promotional events.




- Coordinate roadshows and student engagement activities.
- Manage branding activities including banners, standees, brochures, and promotional materials.
- Build relationships with engineering colleges, universities, educational institutions, and corporate organizations.
- Support franchise and branch-level marketing activities.

Lead Generation & Admissions Support

- Generate quality student leads through multiple marketing channels.
- Coordinate with the Admissions and Sales teams.
- Improve lead-to-enrollment conversion rates.
- Monitor daily, weekly, and monthly admission reports.
- Develop strategies to increase student enrollments.

Brand Management

- Develop branding strategies across online and offline platforms.
- Increase brand visibility and awareness.
- Manage PR activities and promotional campaigns.
- Maintain consistent brand communication.

Analytics & Reporting

- Prepare weekly and monthly marketing reports.

- Analyze campaign performance and recommend improvements.

- Monitor KPIs such as:

- Cost per Lead (CPL)

- Return on Ad Spend (ROAS)

- Return on Investment (ROI)

- Conversion Rate

- Website Traffic

- Organic Growth

- Student Enrollments

Team Management

- Lead and mentor the digital marketing team.
- Coordinate with designers, content writers, developers, agencies, and vendors.
- Assign targets and monitor team performance.
- Ensure timely execution of marketing projects.





Required Skills :

- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- YouTube Advertising
- SEO & SEM
- PPC Campaign Management
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Search Console
- WhatsApp Marketing
- SMS Marketing
- Marketing Automation
- CRM Management
- WordPress
- Landing Page Optimization
- Social Media Marketing
- Content Marketing
- Online Reputation Management
- Budget Planning & ROI Analysis

Educational Qualification

- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- MBA (Marketing) is preferred.
- Google Ads, Google Analytics, Meta Blueprint, or HubSpot certifications are an added advantage.

Preferred Experience

- Minimum 5 years of Digital Marketing experience.
- Mandatory experience in the EdTech, Education, or Training industry.
- Proven track record of generating student leads and achieving admission targets.
- Experience in managing digital marketing budgets and large-scale campaigns.

Key Performance Indicators (KPIs)

- Student Lead Generation
- Student Enrollments
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Website Traffic Growth
- Organic Search Rankings
- Social Media Growth & Engagement
- Conversion Rate Optimization
- Monthly & Quarterly Admission Targets
- Brand Visibility and Awareness

Personal Attributes

- Strong leadership and team management skills.
- Excellent communication and presentation skills.
- Creative thinker with analytical abilities.
- Solid problem-solving and decision-making skills.
- Ability to manage multiple projects simultaneously.
- Self-motivated and target-oriented.
- Passionate about education, technology, and in

📌 Digital Marketing Manager - Edtech (Hyderabad)
🏢 Kapil Power and Infra
📍 Hyderabad