Manager - Ecommerce & Digital Marketing (PinkBlue.in)

Key Responsibilities :

1. Paid Media Campaigns: Plan, execute, and optimize paid campaigns across Google Ads (Search, Shopping, PMax) and Meta to drive qualified traffic and orders from dentists, clinics, and dental labs.

2. B2B Buyer Acquisition: Develop strategies to reach and convert professional buyers — dental practitioners, procurement managers, and clinic chains — through targeted digital marketing.

3. Ecommerce Storefront Management: Manage the pinkblue.in product catalogue, listings, pricing visibility, and promotional offers to maximize conversion and average order value.

4. SEO & Organic Growth: Drive organic traffic through category and product-level SEO — targeting high-intent search queries from dental professionals looking to buy supplies online.

5. Conversion Rate Optimization: Identify and fix funnel drop-offs; run A/B tests on landing pages, product pages, CTAs, and checkout flows to improve purchase rates.

6. Performance Reporting: Own key metrics — ROAS, CPA, CVR, AOV, repeat purchase rate — and report weekly and monthly with clear insights and action plans.

7. Catalogue & Category Marketing: Work with the catalogue team to ensure products are well-described, well-priced, and well-positioned for online discoverability and conversion.

8. Marketplace Strategy: Evaluate and manage presence on relevant B2B or healthcare marketplaces as an additional channel alongside the D2C website.

9. Creative & Content Briefs: Brief design and content teams on ad creatives, product banners, and category landing pages aligned to professional buyer expectations.

10. Market & Competitor Tracking: Monitor competitor platforms,



pricing strategies, and marketing approaches in the dental/medical supplies ecommerce space.

Requirements :

1. 5-8 years of experience in digital marketing and/or ecommerce, with direct ownership of traffic, revenue, or ROAS targets.

2. Strong performance marketing skills across Google Ads (Search, Shopping, PMax) and Meta Ads — with proven ability to drive qualified conversions, not just traffic.

3. Ecommerce experience — hands-on with managing product listings, purchase funnels, and conversion optimization on a live platform.

4. B2B or professional-buyer marketing exposure — understanding of longer consideration cycles, bulk purchase behavior, and institutional buying patterns.

5. SEO fundamentals — ability to work on category and product-level SEO to drive organic demand from high-intent qualified buyers.

6. Analytical mindset — comfortable with Google Analytics, Google Search Console, and platform-level data to make informed decisions.

7. Strong communication and coordination skills — ability to work across catalogue, design, tech, and ops without direct authority.

8. Comfort with a product-heavy catalogue — ability to understand and market technical dental/medical products without a clinical background.

Preferred Qualifications :

1. Familiarity with B2B ecommerce platforms or wholesale/procurement buying journeys.

2. Google Ads & Meta Blueprint Certifications are a plus.

3. Experience with Shopify, WooCommerce, or similar ecommerce platforms. Understanding of India's dental supply chain and clinic procurement behavior is a strong advantage.

Pay: ₹700,000.00 - ₹1,200,000.00 per year

Benefits :

- Provident Fund

Work Location: In person

📌 E-commerce & Digital Marketing (Delhi)
🏢 Clove Dental
📍 Delhi