Role Overview

We are looking for a high-energy, creative, and data-driven Social Media & Creative Growth Manager to lead the digital presence of our clothing brand. You will be the architect of our online identity, responsible for everything from high-level brand strategy and viral content creation to driving foot traffic for our offline store in Chennai.

Key Responsibilities

1. Social Media Strategy & Management

- Develop and execute a comprehensive content calendar across Instagram, Facebook, and other relevant platforms.
- Maintain a consistent brand voice that resonates with parents and gift-shoppers.
- Monitor community engagement, responding to comments/DMs to build a loyal customer base.

2. Content Creation & Viral Growth

- Conceptualize, script, and direct viral-style Reels/Shorts that showcase our products in relatable, funny, or high-aesthetic ways.
- Stay ahead of trending audios, transitions, and formats to ensure the brand stays relevant.
- Collaborate with influencers for barter and paid collaborations to expand brand reach.

3. Launch Shoots & Visual Direction

- Lead the creative direction for recent collection launches , including mood boarding, location scouting, and coordinating with photographers/models.
- Ensure all visual assets (stills and videos) align with our premium yet playful brand aesthetic.

4. Performance Marketing Support

- Design and iterate on Ad Creatives (static images and videos) specifically optimized for Meta Ads to drive high conversion rates.




- Analyze ad performance data to understand which creative hooks are working and pivot strategy accordingly.

5. Offline Store Integration (Chennai)

- Develop creative "Store-to-Social" ideas to drive foot traffic to our Chennai physical outlet .
- Design exclusive in-store sales events, "Instagrammable" corners, and weekend activations to bridge the gap between our online community and offline presence.

Requirements & Qualifications

- Experience : 2+ years in Social Media Management or Content Creation (experience in Fashion, E-commerce, or Baby/Kids categories is a major plus).
- Content Skills : Proficiency in mobile video editing (CapCut, InShot) and basic design tools (Canva, Photoshop).
- Trend-Spotter : Deep understanding of the Instagram algorithm and current viral content structures.
- Strategic Thinker : Ability to look beyond "likes" and focus on ROI, conversions, and brand equity.
- Location : Ability to coordinate/visit the Chennai store for content capture and event management.

What We Offer

- Creative freedom to experiment with bold content ideas.
- Opportunity to scale a growing brand in the kids' fashion tech space.
- Dynamic work environment with a focus on fast-paced execution.

How to Apply : Please send your portfolio, Instagram handle (or handles you have managed), and a brief pitch on one "viral" idea you have for a kids' clothing brand.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits :

- Paid sick time

Work Location: In person

📌 Social Media Manager (Coimbatore)
🏢 ADORE-A-BOO (Kids clothing brand)
📍 Coimbatore