Marketing Manager - Hospital Marketing, Outreach & Business Development

Location : Varanasi, Uttar Pradesh Department : Marketing & Business Development Employment Type : Full time Reporting To : Hospital Management / Senior Management Experience : 5-10 Years Preferred Education : Graduate / MBA in Marketing, Healthcare Management, Business Administration or related field preferred Travel : Extensive field travel as required

About the Role

Om Kilkari Multispeciality Hospital, Varanasi is looking for an experienced and highly energetic Marketing Manager - Hospital Marketing, Outreach & Business Development to lead the hospital's offline marketing, field marketing, public relations, referral-network development, community outreach and business-development activities .

The Marketing Manager will be responsible for developing the hospital's marketing plans, managing the field marketing team, expanding the hospital's professional network, developing relationships with doctors and healthcare practitioners, conducting community outreach, organizing health camps, managing marketing-generated leads and coordinating with the hospital's Digital Marketing Department.

This is primarily an offline, field-oriented marketing leadership position .

PRIMARY RESPONSIBILITY

The core responsibility of this position is: PLAN → LEAD THE TEAM → DEVELOP MARKETS → BUILD RELATIONSHIPS → GENERATE ENQUIRIES → MANAGE LEADS → IMPROVE CONVERSION → REPORT RESULTS

The Marketing Manager will be responsible for the offline marketing engine of the hospital , while Digital Marketing will function as a separate department.

1. Marketing Planning & Strategy

Develop and execute the hospital's overall offline marketing and business-development plan in consultation with hospital management.

Responsibilities include:





- Prepare annual marketing strategy.
- Prepare quarterly and monthly marketing plans.
- Develop district-wise marketing plans.
- Develop territory-wise activity plans.
- Identify high-potential geographic markets.
- Identify priority specialties and services for promotion.
- Develop doctor/clinic outreach plans.
- Plan community outreach programs.
- Plan health camps and awareness activities.
- Develop institutional and corporate outreach plans.
- Plan hospital branding and visibility activities.
- Set monthly and quarterly marketing targets.
- Allocate resources and budgets.
- Review performance and modify plans accordingly.

2. Offline Marketing - Primary Responsibility

The major portion of this role will be focused on offline marketing and field development .

The Marketing Manager will oversee:

- Doctor visits
- Clinic visits
- Hospital/nursing-home outreach
- Healthcare practitioner networking
- Community outreach
- Health camps
- Local events
- Institutional outreach
- Corporate outreach
- Local partnerships
- Hospital branding
- Outdoor marketing
- Print marketing
- Local promotional activities
- Referral-network development
- Territory expansion

The manager will ensure that offline marketing activities are planned, executed, tracked and evaluated .

3. Team Management

Lead and manage the hospital's field marketing team.

The team may include:

- PROs
- Marketing Executives




- Territory Executives
- Field Marketing Officers
- Business Development Executives
- Community Outreach Executives
- Patient/Lead Follow-up staff, as applicable

Responsibilities

- Define roles and responsibilities.
- Allocate territories.
- Set individual targets.
- Prepare daily/weekly field plans.
- Monitor field visits.
- Conduct team meetings.
- Review performance.
- Train and mentor team members.
- Improve field productivity.
- Resolve operational issues.
- Conduct performance reviews.
- Recruit additional personnel when required.
- Build a disciplined reporting system.

The Marketing Manager is expected to be a hands-on team leader , not merely an administrator.

4. Doctor & Healthcare Practitioner Network

Build and manage a strong professional healthcare network across the hospital's target territory.

The team will develop relationships with:

- General Physicians
- Specialists
- Private practitioners
- Clinics
- Nursing homes
- Small and medium hospitals
- Diagnostic centres
- Physiotherapists and allied healthcare professionals
- Other appropriate healthcare providers

Responsibilities include:

- Identify important healthcare practitioners.
- Develop territory-wise doctor databases.
- Plan regular visits.
- Introduce hospital services and specialists.
- Communicate OPD schedules and facilities.
- Understand local patient requirements.
- Maintain regular professional follow-up.
- Organize appropriate doctor-interaction programs.
- Develop sustainable professional relationships.
- Monitor territory-wise network development.

All referral and professional engagement activities must remain ethical and compliant with applicable laws and hospital policies.

**5. C

📌 Marketing Manager - Hospital Marketing, Outreach & Business Development (Varanasi)
🏢 OM Kilkari Multispeciality Hospital
📍 Varanasi