Who we are : Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More about the role : The Senior Manager - Marketing Communications & New Business at Burson India - Gurugram will be responsible for delivering the marketing strategy of the firm & lead all outreach initiatives. The individual will support the reputation management of the firm and drive business growth.

The purpose of this role is to have an impact on the Burson India brand through progressive marketing strategies and communications across all media and platforms. The Role encompasses planning and executing an integrated 360° marketing programme spanning social media, earned media, paid media, digital, and thought leadership anchored to strategic content themes that give the brand a coherent, consistent narrative across all channels. To develop and deliver agreed marketing strategies to meet organizational objectives. Responsible for delivering external communication, supporting new services and partnerships, messaging & content creation, conceptualizing special events, sponsorships & promotions, and thought leadership initiatives of the firm. Experience in identifying target audiences and devising campaigns that engage, inform, and motivate them. An organized individual, with excellent time-management skills. Creative thinker, able to work under pressure & meet deadlines.

What you'll do : Technical Competency





- This section describes the key areas in which this role will need to deliver results. Measurable skills for an individual to succeed in this role.

Marketing Acumen : Strategy, Planning & Brand Management

- Contributes to developing and executes the firm's annual integrated marketing strategy and programs — both short and long term — in consultation with the CM&GO;, Burson Group India; defining objectives, messaging, and activities across monthly, quarterly, and annual plans.
- Holds overall responsibility for brand management and corporate identity — ensuring all marketing output is consistent with company messaging, guidelines, and positioning priorities.
- Research, analyses, and monitors communications industry trends and the competitive landscape — building and maintain competitive intelligence and market scanning processes that translate category trends, whitespace opportunities, and positioning gaps into actionable growth strategies for leadership.
- Ensures effective control of marketing results

Media Relations, Thought Leadership & Executive Visibility

- Manages end-to-end media relations across A&M; media — securing thought leadership article placements, executive interviews, industry quotes, and press releases for Burson Group India on a monthly basis.
- Plans, executes, and manages global leadership visits to India — coordinating logistics, communications, internal briefings, and stakeholder engagement.

Content,



Collateral & Production

- Leads the creation and publication of all marketing material— working with writers and designers to oversee copywriting, design, layout, and production in line with company messaging and marketing plans.
- Plans and oversee the organization’s promotional activities including print, electronic, and direct mail outlets; communicate with external partners on ongoing campaigns.
- Supervises the Marketing Section on SharePoint — ensuring all marketing knowledge, collateral, and templates are current and accessible to the wider team.

Social Media, Digital & Paid Media

- Oversees and works in collaboration with Burson Group India's Digital Marketing expert on integrated online campaigns

AI-Powered Intelligence & Performance

Events, Awards & Sponsorships

- Implements the Marketing Calendar across events, awards, publications, speaking opportunities, sponsorships, and partnerships.
- Manages the end-to-end industry awards strategy — overseeing the entire entry process from creation and storyboarding through submission, coordination, and post-win activities on behalf of Burson Group India and its clients.
- Identifies and pitches jury and speakership opportunities for Burson Group India's leadership at industry events and awards forums on a monthly basis.
- Plans and executes the GABBYs (internal awards programme) on a yearly basis.

New Business Support

- Facilitates the new business process across practices — including Case Studies, Playbook, Credentials, Bios, Role Scope, and Financial Proposal Templates.
- Supports India and APAC recent business growth initiatives by maintaining growth trackers, updating the Burson New Business Pipeline, providing pitch suppo

📌 Senior Manager - Marketing Communications & New Business (Gurugram)
🏢 Burson Global
📍 Gurugram