Social Media Coordinator

Company : FMCG

Location : Indore, Near Bombay Hospital

Experience : 2-3 Years (required)

Salary : Up to ₹30,000 per month

Gender : Female

Role Overview

Key Responsibilities

1. Community Management & Engagement

- Act as the voice of the brand by responding to every comment and direct message daily.
- Resolve customer queries and product-related issues promptly to ensure high satisfaction.
- Organize and execute monthly contests and festive offers to boost community participation.

2. Content Strategy & Coordination

- Develop monthly content calendars aligned with upcoming festivals and special occasions.
- Coordinate indoor video shoots and manage product logistics for external outdoor shoot agencies.
- Work closely with the Design Team to stay updated on recent product launches for timely promotion.

3. Performance Marketing & Sales

- Plan and execute Meta Ads (Facebook/Instagram) focusing on both page engagement and direct product sales.
- Monitor online sales performance via the Shopify platform.

4. Influencer & Collaborator Relations

- Identify and collaborate with content creators and home bakers for product promotions.




- Maintain a monthly performance tracker for all collaborations to optimize future ROI.

5. Research & Analytics

- Conduct competitor analysis to stay ahead of market trends and unique content strategies.
- Perform a monthly deep dive into Facebook, Instagram, and Shopify insights to refine and adjust growth strategies.

Required Skills & Qualifications

- Experience : Minimum 2-3 years in Social Media Management or Digital Marketing.
- Communication : Exceptional written and verbal communication skills.
- Industry Interest : A passion for the baking/food industry or working with home bakers is a plus.
- Analytical Mindset : Ability to translate data (insights/reach/sales) into actionable content plans.

Job Types : Full-time, Permanent

Pay: ₹28,000.00 - ₹30,000.00 per month

Benefits :

- Health insurance
- Provident Fund

Experience :

- Meta Ads Manger: 3 years (preferred)
- Shopify: 3 years (preferred)
- Social media management: 3 years (preferred)
- Digital marketing: 3 years (preferred)

Location :

- Indore, Madhya Pradesh (preferred)

Work Location: In person

📌 Social Media Coordinator (Indore)
🏢 WorkindiaPlacements
📍 Indore