About Trimate AI

Trimate AI develops advanced AI voice and chatbot solutions that help businesses streamline operations, improve customer interactions and reduce repetitive administrative workload.

Our current focus is Australian healthcare, particularly GP clinics and medical organisations using systems such as Best Practice and Zedmed.

Trimate AI helps clinics answer calls, manage patient enquiries, automate bookings, support reception teams and improve patient access through practical conversational AI technology.

Role Overview

We are seeking an execution-focused Digital Marketing & Demand Generation Specialist to improve Trimate AI’s lead generation, website traffic, campaign performance, content distribution and marketing consistency.

This is not a pure content writing role.

Key Responsibilities

1. SEO & Website Optimisation

- Optimise website pages for relevant healthcare, AI receptionist and clinic automation keywords
- Optimise founder-provided blogs, articles and case studies before publishing
- Improve page titles, meta descriptions, headings and internal links
- Track keyword performance, website traffic and search performance
- Recommend improvements to increase relevant healthcare traffic
- Support website conversion improvements, especially workflow review bookings.

2. Paid Advertising Management

- Set up, manage and optimise Google Ads campaigns
- Manage Meta Ads and retargeting campaigns where required
- Upload, test and optimise founder-provided ad copy
- Create or coordinate simple ad designs and creative assets
- Manage keywords, negative keywords, audiences and campaign structure
- Align ads with relevant landing pages
- Track conversions,



campaign performance and acquisition cost
- Prepare paid advertising reports and recommendations

3. Content Repurposing & Social Media

The founders will provide source content such as webinars, call recordings, case studies, client results, founder insights, product updates and industry commentary.

Responsibilities include:

- Maintain a consistent social media publishing cadence
- Schedule and publish content across LinkedIn, Facebook and Instagram
- Create simple social graphics using Canva or similar tools
- Repurpose founder-provided copy into social formats
- Keep content scheduled at least 2 weeks ahead
- Monitor engagement and basic social performance
- Ensure content is professional, transparent and suitable for Australian healthcare audiences
- Support Healthed, webinar and event follow-up campaigns
- Support lead nurturing, previous client reactivation and referral campaigns
- Support monthly newsletters
- Track open rates, click rates, replies and conversions

5. Reporting & Optimisation

Provide clear weekly visibility across:

- SEO performance
- Paid advertising performance
- Website performance
- Social media performance
- Lead source performance
- Workflow review booking contribution

The role should help answer what is working, what is not working,



where enquiries are coming from, which ads and pages are converting, and what should be improved next.

Eligibility Criteria

Mandatory Requirements

- Proficient in spoken and written English
- Practical SEO experience
- Google Ads experience
- Meta Ads experience
- Experience managing LinkedIn, Facebook and Instagram pages
- Experience using Canva or similar design tools
- Experience using website CMS platforms such as WordPress, Webflow or similar
- Basic understanding of website conversion optimisation
- Ability to read campaign data and make practical recommendations
- Strong attention to detail and organisational skills
- Ability to work independently and maintain a weekly marketing cadence

Desired Qualifications

- Experience in B2B, SaaS, technology, AI or healthcare marketing
- Experience with Google Analytics and conversion tracking
- Experience with retargeting campaigns and landing page optimisation
- Basic video editing experience
- Experience creating carousels, short-form content, newsletters and nurture campaigns
- Experience reporting on cost per lead, campaign ROI or pipeline contribution

Benefits

- Work from home
- Paid sick time

Pay: ₹55,000.00 - ₹65,000.00 per month

Benefits :

- Paid sick time
- Work from home

Ability to commute/relocate:

- Hyderabad, Telangana (Hyderabad, Hyderabad District): Reliably commute or planning to relocate before starting work (required)

Education :

- Bachelor's (required)

Experience :

- Digital marketing: 3 years (required)

Work Location: Hybrid remote in Hyderabad, Telangana (Hyderabad, Hyderabad District)

📌 Digital Marketing Manager - SEO, Ads & Lead Generation (Mumbai)
🏢 Trimate AI
📍 Mumbai