Role: Marketing Manager Location: About the Role: SDA Bocconi Asia Center is seeking a strategic, creative, and data-driven Marketing Manager to lead digital marketing, content strategy, and CRM-driven initiatives. The role requires strong expertise in paid media, content creation, website management, and partner coordination to drive brand visibility and high-quality lead generation.

Minimum 4 Years of Work Experience

Plan and execute multi-channel marketing campaigns across Meta, Google, LinkedIn, email, website, and social media
Develop, write, edit, and publish high-quality content for blogs, website, landing pages, videos, newsletters, and campaigns
Maintain and regularly update website content with SEO-focused improvements and keyword integration
Use tools like Netcore and other CRM/automation platforms to manage lead nurturing workflows, segmentation, scoring, and reporting
Analyze campaign and content performance, conduct A/B testing, and optimize strategies based on data insights
Collaborate with internal teams, influencers, thought leaders, design teams, and key marketing partners to deliver cohesive brand communication
Manage external agencies and marketing partners to ensure timely execution of campaigns and communication assets




Monitor industry trends, competitor activities, and emerging digital strategies to refine overall marketing direction
Ensure consistent brand voice and messaging across all touchpoints

Minimum 4 Years of experience in marketing, digital advertising, or content-focused roles
Strong skills in copywriting, long-form content creation, and multi-format content development
Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, HubSpot, Netcore, and WordPress
Robust communication, leadership, and project management capabilities
MBA/Master's degree preferred

SDA Bocconi Asia Center evolved from the need for a global business school that can disseminate world-class education in the Indian sub-continent. SDA Bocconi Asia Center is a pan-Asian hub in Mumbai that has been delivering Executive Education and Postgraduate Programs designed by SDA Bocconi School of Management, Italy since 2012. SDA Bocconi has a legacy of over 50 years and its prestigious triple crown accreditation - EQUIS, AMBA and AACSB has positioned it as a leading business school in the world. It ranks #4th in Europe by Financial Times 2022.

📌 Marketing Manager (CRM, Website & Advertising) (Mumbai)
🏢 SDA Bocconi Asia Center
📍 Mumbai