GroupM is the world's largest media investment company and is a part of WPP. We are currently looking for a Senior Manager - Media Activation to join us.

The Media Activation team is a group of accredited digital practitioners who are responsible for executional excellence and delivering industry leading benchmarks.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

The Paid Social team works to plan & execute market-leading social advertising campaigns for our clients across a variety of social media platforms. This person will play an integral role in the day-to-day running of a busy client account (or accounts). They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid social campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This role reports to Director, Media Activation

Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts. Account Managers have several key areas of focus, these include:

Developing comprehensive paid social media plans (+ supporting material) that align with client's objectives and KPIs. Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to define best practice standards.

Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimizing campaigns in order to improve performance as necessary.

Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports. Leading client calls to present results as necessary.





Writing performance commentary that delivers valuable insight and recommendations to clients. Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.

Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency's social output.

Demonstrating a deep understanding of the media and technology developments that influence your client's business. Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.

Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. Leading by example to motivate and encourage those with less experience.

Working with line-managers to develop and implement testing/learning agendas for clients that drive transparent and actionable insight on each social platform.

Working closely with the planning team + other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.

The successful candidate should have 5-6 years experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.

Extensive experience setting up and optimizing paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc).



Training certifications in any of the key platforms would be a plus (e.g. Experience planning large-scale paid social campaigns, preferably across a mix of brand and organic boosting objectives.

Experience compiling detailed and insightful end of campaign reports & presentations.

Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.

Some experience line managing individuals and/or helping to train others across paid social would be preferable.

In return, the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.

GroupM Nexus is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners;, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

📌 Senior Manager - Media Planning (Gurugram)
🏢 WPP Media
📍 Gurugram