Job Description: Integrated Campaign Marketing Manager

Overview

We’re seeking an Integrated Campaign Marketing Manager to lead the strategy, planning, execution, and optimization of high-impact brand and marketing campaigns.

This role sits at the intersection of campaign strategy, brand marketing, and digital activation , translating business and brand priorities into integrated campaigns that reach the right audiences across the right channels. The Campaign & Digital Marketing Manager will lead cross-functional campaign teams, develop audience and persona strategies, and directly shape paid digital programs across platforms including LinkedIn and Google.

This person will also serve as a key partner to our media agencies and external vendors, ensuring that our investments, targeting strategies, creative approaches, and channel mix are continuously optimized against campaign objectives.

Key Responsibilities

Campaign Strategy & Leadership

- Own the strategy, planning, execution, and optimization of integrated brand-level marketing campaigns.
- Translate brand, business, and go-to-market priorities into compelling campaign strategies, audience journeys, and activation plans.
- Define campaign objectives, target audiences, personas, messaging priorities, channel strategies, KPIs, and measurement plans.
- Lead a cross-functional campaign team spanning Brand, Content, Product Marketing, Digital, Web, Social, Field Marketing, Marketing Operations, and other key stakeholders.
- Drive campaigns from initial brief and planning through activation, measurement, optimization, and retrospective.




- Ensure campaign activities connect into a cohesive audience journey rather than operating as individual channel tactics.

Digital & Paid Media Strategy

- Develop the paid digital strategy that supports brand and integrated campaign objectives.
- Plan, launch, manage, and optimize campaigns across LinkedIn, Google Ads, and other relevant paid digital channels .
- Develop targeting strategies based on priority personas, audiences, accounts, funnel stages, geographies, and campaign objectives.
- Partner with creative and content teams to develop and test campaign assets, messaging, offers, and formats.
- Monitor campaign performance and continually optimize targeting, creative, channel mix, and investment.
- Explore recent digital channels, platforms, and promotional opportunities that can expand campaign reach and effectiveness.

Agency & Vendor Management

- Serve as the primary strategic and day-to-day partner for paid media agencies.
- Set clear agency priorities, campaign briefs, deliverables, timelines, budgets, and performance expectations.
- Challenge agency recommendations and ensure media strategies align to broader campaign and business objectives.
- Lead regular campaign planning, optimization, reporting,



and performance reviews with agency partners.
- Research and scope new media, technology, agency, and vendor opportunities.
- Develop requirements and scopes of work and participate in vendor evaluation and selection.
- Evaluate partner performance and ROI to inform future investment decisions.

Campaign Planning & Cross-Functional Execution

- Build integrated campaign plans that clearly define audiences, messaging, content, channels, activation, milestones, owners, and success measures.
- Partner with stakeholders to ensure campaign strategies address business priorities while maintaining a consistent brand narrative.
- Facilitate campaign planning sessions and keep cross-functional teams aligned throughout execution.
- Manage campaign timelines, dependencies, approvals, and deliverables.
- Identify execution risks and proactively remove roadblocks to keep campaigns moving.

Measurement & Optimization

- Establish clear KPIs and measurement frameworks for campaigns and individual digital channels.
- Analyze campaign performance across awareness, engagement, demand, and business-impact metrics as appropriate to the campaign objective.
- Partner with Marketing Operations, agencies, and other stakeholders to understand performance and identify optimization opportunities.
- Translate campaign and media results into clear insights and recommendations for stakeholders and leadership.
- Apply learnings from completed campaigns to improve future targeting, messaging, channel strategy, and investment decisions.

📌 Integrated Campaign Marketing Manager (India)
🏢 Recognized
📍 India