Strategy & Content Conceptualisation
Formulate monthly content calendars, annual brand playbooks, and high-impact tactical campaign strategies across Social Media platforms and other emerging platforms.
Tap into real-time trends, moment marketing, memes, and pop culture while keeping brand guidelines and tone intact.
Drive cross-format storytelling, with a heavy emphasis on short-form video (Reels, Shorts) and interactive community formats.
Work closely with Art Directors, Copywriters, Video Editors, and Performance Marketers in an integrated agency pod to take ideas from concept to final delivery.
Review copy drafts and visual creatives to ensure brand consistency, visual appeal, and platform-first best practices before client presentation.
Partner with the Account Management and Growth teams to pitch current ideas, organic-to-paid amplification strategies, and seasonal activations.
Community Management & Brand Advocacy
Oversee community engagement—maintaining active dialogue with audiences, monitoring sentiment, and crafting timely, witty, or empathetic responses.
Drive influencer marketing outreach and creator collaborations where relevant to amplify campaign reach.
Prepare actionable weekly and monthly social listening and performance reports for brand stakeholders,



extracting insights to iterate future creative sprints.
Coordinate with performance marketing teams on boost budgets and paid-social creative variations.

Required Skills & Experience
Experience: 4–6 years of hands-on social media management and digital campaign experience within a creative or digital marketing agency.
Deep understanding of algorithm mechanics, posting best practices, audience behavior, and native features across Meta (Instagram, Facebook), LinkedIn, YouTube, and X.
Creative Eye: Strong visual taste and storytelling acumen; ability to brief creative teams clearly and elevate creative outputs.
Excellent written communication with the ability to switch between diverse brand personalities.
Experience mentoring junior social media executives and managing client-facing reviews independently.

Prior experience handling marquee accounts across media & entertainment
A natural instinct for short-form video scripts and on-camera / creator collaboration
Social Media Manager | Chennai | Must speak Telugu
Social Media Manager | Chennai OR Bengaluru | Must speak Kannada
Social Media Manager | Chennai | Must speak Malayalam

📌 Social Media Executive - Marketing Agency (Chennai)
🏢 TING
📍 Chennai