Role Purpose The Marketing & Sales Manager will be responsible for driving Gorisco's revenue growth across both B2B (corporate/ institutional) and B2C (working professionals) markets. The candidate will build, manage, and optimize the entire lead generation engine - from outreach and qualification to conversion and pipeline progression - for Gorisco's risk, resilience, cybersecurity, GRC, business continuity, and training services. This role requires someone already experienced in this industry/domain, who understands client needs, service structures, training landscapes, and has existing networks within risk, security, and resilience ecosystems. The Marketing & Sales Manager will act as a linchpin between marketing, consulting, and training teams, ensuring a strong pipeline, meaningful conversations, and high-quality conversions.
Key Responsibilities
Lead Generation & Market Expansion
Identify and research high-potential B2B prospects:
Organisations seeking Business Continuity Management (BCM), Crisis Management, GRC, Cybersecurity, Resilience Advisory, Risk Consulting.
Generate B2C leads from working professionals seeking training & certifications:
BCM, Cybersecurity, Risk Management, Crisis Management, ISO standards, GRC frameworks, etc.
Leverage multiple channels:
Cold calling
Email campaigns
LinkedIn outreach
Referrals
Industry forums, events, associations
Target lists and enrichment tools
Build segmented lead pipelines by industry, function, and need type.
Create and manage targeted outreach workflows.
Sales & Conversion Management
Conduct qualification calls (BANT / CHAMP / SPICED).
Present Gorisco's value propositions confidently across services, training, and consulting.
Manage early-stage sales conversations, clarifying:
Client requirements
Scope of BCM/ Risk/ Resilience/ GRC/ Cyber needs
Training requirements
Timelines & budgets
Schedule high-quality meetings for:
Consulting team
Senior Sales team
Training team
Drive conversion from lead qualified meeting proposal closure.
Support proposal building with consulting teams and ensure timely follow-ups.
Marketing Support & Campaign Execution
Collaborate with marketing to:
Build targeted campaigns for corporate,

BFSI

, manufacturing, IT/ITeS and other sectors.
Develop messaging aligned to market trends (e.g., ISO 22301, cyber maturity, operational resilience, crisis preparedness).
Create awareness campaigns for professional training programs.
Provide feedback on:




What messaging resonates
Which value propositions work
Industry shifts & competitor movements
Training topics in demand
Sales Funnel & CRM Ownership
Maintain accurate and updated CRM records (Zoho/Salesforce/HubSpot).
Monitor funnel health and report drop-offs.
Manage lead progression timelines and follow-ups.
Provide daily logs and weekly funnel reports to the Sales Manager.
Uphold 100% data discipline.
Market Intelligence & Customer Insights
Track trends in risk, resilience, cybersecurity, and BCM markets.
Analyse why clients buy, what objections appear, and what gaps exist.
Gather competitive insights:
Service offerings
Pricing patterns
New certifications
Industry regulatory changes
Inform leadership on new opportunity areas.
Stakeholder Coordination
Work closely with:
Consulting team for service scoping & handover.
Training team to plan schedules, batches, and professional outreach.
Marketing team to align campaigns and event-based promotions.
Attend internal sales meetings and contribute to pipeline strategy.
Key Performance Indicators (KPIs)
Lead Generation

- 30 to 60 outbound calls/day
- 15 - 20 qualified leads/week

Meetings & Conversions

- 5 - 10 meetings/week
- 20% meeting-to-proposal conversion
- 2 - 3 project deal closures/month
- 2 - 3 training batches closures (at least 5 candidates per batch)

Pipeline & CRM
CRM accuracy: 100%
Lead follow-up within 24 hours
Daily activity tracking logs submitted
(These may be adjusted based on business priorities.)
~ Required Skills & Competencies

Core Sales Competencies
Strong communication skills (phone + email + social platforms)
Proven track record of B2B/B2C sales in risk/security/resilience domains
Objection handling and negotiation expertise
Target-driven and disciplined follow-up habits
Industry Knowledge (Mandatory/Preferred)
Understanding of:
Risk management
Business Continuity & ISO 22301
Corporate security
Cybersecurity
GRC frameworks
Crisis communication
Operational resilience
~ Ability to speak confidently with CXOs, CISOs,



Risk Heads, Security Heads, and L&D; teams.

Technical & Tools
CRM tools (Zoho, HubSpot, Salesforce)
MS Office, Google Workspace
LinkedIn Sales Navigator, lead-gen tools
Behavioural Traits
Client-first mindset
Integrity & trust-building
High persistence & resilience
Willingness to learn new frameworks/standards
Team-player with strong collaboration skills
Self-driven and proactive ownership mindset
Role Expectations & Work Style
Primarily outbound activity + selected field visits.
High discipline with daily logs, CRM updates, and follow-up routines.
Prepared to work across diverse segments:
BFSI
IT/ITeS
Manufacturing
Pharma
Retail
Corporate L&D; teams
Individual professionals
Attend industry seminars, events, and webinars when required.
Education & Background
Bachelor's degree (Business / Commerce / Engineering / Related Field)
MBA/PGDM preferred
Must have 4 - 6 years of sales experience in:
Risk consulting
Business continuity
Cybersecurity services
Operational resilience
GRC services
Corporate training/learning solutions
Compensation
Competitive base salary
Attractive performance-based incentives tied to:
Qualified leads
Meetings booked
Conversions
Closed deals
Growth Path
Marketing & Sales Manager Senior BD Manager Vertical Head Regional Sales Lead
Opportunity to lead junior sales execs and build a BD team.
Exposure to both service sales + training sales + consulting interactions.
Fast-track growth based on performance.
Why Join Gorisco
Work alongside industry-leading experts in risk, resilience, cybersecurity & continuity.
Be part of an organisation shaping resilience culture across India and globally.
Unique exposure to both corporate consulting and professional training ecosystems.
Build deep domain expertise while growing your sales career.
High-impact role with direct contribution to revenue and market expansion.
Final Summary
This role is ideal for a candidate with experience in Risk, BCM, Security, GRC, Cyber, Training Sales, or Corporate Resilience, who is energetic, target-driven, and capable of generating solid pipelines while managing client conversations professionally.
A high-ownership, high-visibility role central to Gorisco's growth.
Skills: cybersecurity,marketing strategy,risk,customer acquisition,lead generation,sales,management,marketing leadership,crm,training,grc

📌 Director Of Sales & Marketing Manager (Bengaluru)
🏢 Gorisco Group
📍 Bengaluru