Champion For Structural Market Analysis

Manage Market Studies : Information gathering by sales team / External research projects / customer survey

Market quantification and Competition analysis, including market watch and research if necessary

Regularly updates the cross lists for given perimeter

Contribute to the implementation of the distribution strategy for the allocated perimeter:

Analysis and follow up of Customer development plans (CDPs)

Marketing contributor to the preparation of the sales budget and yearly listings

Monthly sales analysis, report and follow-up

Corrective Action Plans (CAP) draft

Responsible for promotion, communication services and sales animation activities related to product lines:

Productive use of a delegated marketing-costs budget

Promotions design and follow-up:

Prepare / Review promotion calendar on an annual / quarter basis

Prepare cost/benefit analysis and KPI's for all promotions

Use CHLOE to manage and monitor price increase implementation / promotion launch

Coordination of local deployment with trainers/Sales force, detection of synergies between areas

Definition and follow up of key customers,



and according tailor made marketing plans if any

Look after communication (media, convents, open houses) trainings and factory visits

Liaise with product marketing, fields and sales for sales and marketing operational tasks/ requests :

Day to day coordination / monitoring of monthly corrective action plans according to monthly results & follow up with sales

Visit clients and prospects on a regular base, incidentally alone

Give support for product-technical questions to customers and customer service

Customer Complaints (root cause/solution)

Partner Of Product Marketing Regarding Pricing Approach

Contribution to the yearly price list exercise

Formulate range and pricing needs, based on market developments and competition analysis

Keep the pricing and information info-Bulletin up to date

Give the marketing input for given perimeter to the monthly demand planning exercise:

Draw up of monthly forecasts for procurement

Contribution to product lifecycle meeting

📌 Sales and Marketing Consultant (Chennai)
🏢 Valeo
📍 Chennai