Role Overview Travelwings is looking for a creative, energetic, and detail-oriented Social Media Executive to support and execute our social media and content marketing initiatives. This role is ideal for someone passionate about content creation, digital branding, audience engagement, and building impactful travel campaigns across social platforms. The candidate will work closely with the marketing team to strengthen Travelwings' social media presence across key markets such as UAE and USA , while ensuring brand consistency, timely content execution, and strong audience engagement across digital channels. The role will involve planning, creating, scheduling, monitoring, and reporting social media content, while also contributing fresh campaign ideas for destination promotions, offers, and travel-related storytelling. Key Responsibilities

Assist in planning and executing social media campaigns, promotions, and content calendars for Travelwings' key markets, especially UAE and USA
Create engaging content for social media platforms, digital campaigns, presentations, and marketing materials
Handle the boosting of social media posts and campaigns through Meta/Facebook Ads Manager, including appropriate audience selection, campaign-setup, and understanding of budget allocation to maximize followers, reach, engagement, and campaign performance
Coordinate with internal teams, designers, video editors, vendors, and external partners to ensure timely content production and publishing
Support the creation, scheduling, and publishing of social media posts across platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels
Monitor audience engagement, comments, messages, and social interactions,



and support timely responses and community management
Maintain brand consistency across all social media communication, visuals, captions, and campaign messaging
Contribute creative ideas for destination promotions, seasonal campaigns, topical posts, offers, and travel storytelling
Conduct market research, competitor analysis, and social media trend tracking within the travel and tourism industry, especially for UAE and USA audiences
Assist in tracking and reporting social media campaign performance, engagement metrics, and content learnings
Support influencer collaborations, social media contests, giveaways, and audience engagement initiatives whenever required
Stay updated on platform trends, content formats, viral ideas, and best practices to improve Travelwings' digital visibility and engagement
Requirements

Graduation in Marketing, Communications, Business Administration, Media, or a related field
Strong verbal and written communication skills
Basic to good understanding of social media management, branding, content creation, and digital marketing
Proficiency in PowerPoint, Canva, or similar content/design tools
Good knowledge of AI tools and productivity platforms such as ChatGPT, Google Gemini, Claude, and similar tools for content ideation, research, drafting, and workflow efficiency
Creative thinking with strong attention to detail
Ability to manage multiple tasks in a fast-paced workplace and meet deadlines
Interest in travel, tourism, destination marketing, and consumer engagement
Proactive attitude with willingness to learn, take initiative, and contribute ideas
Basic understanding of social media insights, reporting, and performance metrics is a plus

📌 Social Media Executive - Marketing (Gurugram)
🏢 Travelwings.com
📍 Gurugram