Sales & Revenue Generation: Drive secondary and tertiary sales in the assigned area by effectively managing distributors, retailers, beauty advisors, and channel partners.
Market Development: Expand retail footprint by identifying and onboarding current channels and improving outlet productivity.
Supervise, train, and motivate a team of Sales Officers and Beauty Advisors to achieve individual and collective targets.
Distributor & Channel Management: Oversee day-to-day operations of distributors, ensuring compliance, availability, credit management, and ROI optimization.
Retail Execution: Ensure excellence in-market execution including visibility, merchandising, and promoter deployment in key outlets.
Market Intelligence & Reporting: Build and nurture strong relationships with key retailers, stockists, salon owners, and other stakeholders to drive brand loyalty.

Qualifications & Experience Required:




Experience: Minimum 5 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
Graduate in any discipline (Bachelor's degree in Business, Marketing, or related field preferred).
MBA/PGDM is a plus but not mandatory.
Demonstrated ability to manage field teams and drive performance in a competitive environment.
Data-Driven: Capable of using data to drive decisions and performance improvements.
Mobility: Willingness to travel extensively within the assigned territory.

📌 Business Development Executive - Retail (Mumbai)
🏢 Honasa Consumer
📍 Mumbai