. Paid Media Planning & Execution – Core Responsibility
Plan and execute paid digital campaigns across YouTube, Meta, OTT/CTV and other relevant digital platforms .
Understanding of prevailing market rates at across OTT, Google, Meta, News Channels , OEMs (Samsung Ads, LG etc.)
Having good relation with channel partners to ensure negotiations and deliver best rates above channels
Worked on Integrated Media campaign – with exposure of TV planning as well.
Manage campaign setup, tracking, budgets, targeting, bidding, optimization and reporting.
Ensure effective utilization of media budgets and maximize reach, engagement, video completion and conversions , depending on campaign objectives.
2. Biddable Media Expertise – Core Responsibility
Demonstrate strong understanding of biddable media buying and optimization .




Monitor campaigns on a daily/weekly basis and identify opportunities to improve CPM, CPV, CPC, VTR, CTR, reach and conversion efficiency .
3. Programmatic – Added Advantage
Exposure to programmatic media buying and campaign setup will be an advantage.
Working knowledge of DSPs, SSPs, ad exchanges, audience targeting, programmatic video/display and real-time bidding preferred.
4. Analytics & Reporting
~ Analyse campaign performance and provide explicit, actionable recommendations.

5. Agency & Stakeholder Management, Business relation with channel partners
Manage digital media agencies and platform partners effectively.
Work closely with Brand teams, agencies for inputs

📌 Digital Media Planning Director (Noida)
🏢 Dharampal Satyapal
📍 Noida