Work Mode: Work From Office

Experience: Freshers – 1 year

Employment Type: Full-time

About BrightCHAMPS BrightCHAMPS is a global EdTech company focused on helping children develop essential future-ready skills through technology-driven learning experiences. About the Role We are looking for a motivated and curious Digital Marketing Associate passionate about digital marketing, customer engagement and data-driven growth.

This role is ideal for fresh graduates or candidates with up to one year of experience who want to build a career in digital marketing, CRM, lifecycle marketing and marketing automation.

You will work closely with the marketing and growth teams to execute digital campaigns, understand customer behaviour, analyse campaign performance and explore ways to improve user engagement and retention.

Digital Campaign Execution: Assist in planning and executing digital marketing campaigns across multiple channels to improve customer engagement and conversions.

CRM & Customer Engagement: Support customer communication campaigns through Email, WhatsApp, SMS and push notifications.

Learn to build and manage automated customer journeys using CRM and marketing automation platforms such as MoEngage.

Content & Communication: Assist in creating engaging campaign copy, subject lines, calls to action and promotional messaging.

Help segment audiences based on user behaviour, engagement levels and lifecycle stages.

Support A/B testing of campaign messages, creatives and delivery timings to improve performance.

Market Research: Research digital marketing trends, competitor campaigns and recent opportunities to improve customer engagement.





Cross-functional Collaboration: Work with marketing, design, product and business teams to execute campaigns effectively.

Bachelor's degree in Marketing, Business Administration, Commerce, Communications or a related field.

- 0–1 year of experience, including internships, in digital marketing, CRM, growth marketing or related areas.
- Strong interest in digital marketing and a willingness to learn new tools and technologies.
- Basic understanding of digital marketing concepts such as SEO, social media marketing, email marketing, Google Ads or Meta Ads.
- Basic analytical skills and comfort working with Excel or Google Sheets.
- Digital marketing certifications or relevant projects.

Exposure to Google Analytics, GA4, Google Ads or Meta Ads.

Familiarity with email marketing, WhatsApp marketing or CRM platforms.

Basic knowledge of customer segmentation, campaign metrics or marketing automation.

Experience using tools such as MoEngage, CleverTap, HubSpot or Mailchimp.

An opportunity to build a career in digital and CRM marketing.

Hands-on exposure to real-world marketing campaigns and customer engagement strategies.

Training and practical experience with CRM and marketing automation platforms.

A collaborative environment with opportunities to learn and grow.

Who Should Apply We are looking for candidates who are curious about how digital marketing works, enjoy analysing campaign performance and are excited to learn how brands attract, engage and retain customers.

~ If you're a fresher who wants to turn an interest in digital marketing into a career, we'd love to hear from you!

📌 Digital Marketing CRM Specialist (Bengaluru)
🏢 BrightChamps
📍 Bengaluru