Job description Paid Social Senior SpecialistAbout GUS Education India

GUS Education India (GEI) is the service arm of Global University Systems (GUS) , a Europe-based international education organization. In India, GEI operates as a full-service digital marketing agency, delivering scalable online marketing solutions for GUS and its associated academic brands.

As a leader in building digital excellence for a portfolio of education brands, GEI is a rapidly growing organization that believes in achieving success through innovation, collaboration, and data-driven marketing strategies.

Job Purpose

The Paid Social Senior Specialist will work closely with the Manager - Paid Social and brand marketing teams to develop and execute paid social campaigns that support key business and marketing objectives.

The role includes:

Campaign planning and execution

Budget management and pacing

Campaign optimization

Performance reporting and analysis

Staying updated with industry trends and emerging social media platforms

Desired ProfileEducational Qualification

Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field.

Equivalent professional qualifications will also be considered.

Skills & CompetenciesTechnical Skills

Strong understanding of paid social advertising platforms.

Experience with campaign optimization and performance analysis.





Knowledge of third-party bid management tools.

Strong analytical and quantitative skills.

Advanced Microsoft Excel skills.

Proficiency in Microsoft Office Suite.

Core Competencies

Genuine interest in social media and emerging digital platforms.

Excellent writing and editing skills.

Solid customer-service orientation.

Excellent organizational and time-management abilities.

Ability to manage multiple projects simultaneously.

Strategic thinking and problem-solving capabilities.

Strong attention to detail and accuracy.

Ability to derive actionable insights from data.

Curiosity and passion for continuous optimization and experimentation.

Effective stakeholder and client communication skills.

Ability to work independently and collaboratively within a team environment.

Adaptability to changing business requirements and priorities.

Relevant Experience

Minimum 4 years of experience in:

Paid Social Media Advertising

Media Buying

Campaign Management

Social Media Strategy Development

Demonstrated experience managing campaigns across multiple social platforms.

Strong understanding of emerging paid social technologies, trends, and best practices.

A true social media enthusiast with a passion for leveraging innovative advertising solutions to drive business results.

📌 Social Media Marketing Specialist (Agency) (Secunderabad)
🏢 GUS EDUCATION INDIA
📍 Secunderabad