30 Oct
|
InsuredMine
|
Kolkata
30 Oct
InsuredMine
Kolkata
About the Role We are seeking a highly creative and results-driven Marketing Specialist with 5+ years of experience to join our growing team. This is a hands-on, multifaceted role that touches every area of marketing—from content creation and campaign management to social media, video editing, webinars, email marketing, and event/tradeshow planning.
The ideal candidate is both a strategic thinker and a skilled executor, with the ability to juggle multiple projects while maintaining high-quality output and a consistent brand voice.
Content Creation
Write, edit, and publish blog posts, website copy, case studies, and landing pages
Craft compelling headlines and calls-to-action aligned with brand tone and SEO best practices
Plan, schedule, and manage social media content across platforms (LinkedIn, X, Facebook, Instagram, YouTube)
Engage with audiences, track performance, and grow community presence
Repurpose blog and video content into social-first formats
Email Marketing
Build and manage email campaigns using platforms like HubSpot, Mailchimp, or similar
Analyze performance and continuously optimize for open and click-through rates
Video & Multimedia
Edit and repurpose video content for social media, webinars, and marketing campaigns
Create short-form promotional videos or interview recaps
Use tools like Adobe Premiere, Canva, or Descript
Plan and coordinate monthly webinars and podcast episodes
Support and manage integrated marketing campaigns from idea to execution
Track KPIs across campaigns and deliver performance insights using GA4, HubSpot, or similar
Propose creative ways to improve funnel performance
Ensure alignment between event marketing and broader campaign goals
5+ years of hands-on experience in a marketing generalist or specialist role
- Solid copywriting and editing skills with an eye for brand voice and clarity
- Proficient in marketing tools like HubSpot, Google Analytics, Canva, and a social scheduling tool (e.g., Experience with basic video editing (Premiere Pro, Descript, or equivalent)
- Previous experience with event or tradeshow marketing coordination
- Highly organized, self-motivated, and able to manage multiple projects simultaneously
- Experience working cross-functionally with creative, sales, and leadership teams
Experience in SaaS or B2B tech industries
Graphic design skills (Adobe Creative Suite or Figma)
SEO knowledge or experience with tools like Semrush, Clearscope, or SurferSEO
Familiarity with podcast production workflows
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🏢 InsuredMine
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