About Pine Labs Pine Labs is a leading fintech company building technology-led solutions across payments, commerce and financial services. We work closely with businesses to help them simplify payments, improve customer experiences and unlock new opportunities for growth.

We are looking for a Senior Product Marketing Manager – GTM & Brand to lead Product Marketing initiatives for the India market. This role will work closely with Product, Sales, Business and Marketing teams to understand customer and market needs, build differentiated product positioning and take new products and features to market. The ideal candidate will bring strong Product Marketing and Go-To-Market experience, along with the ability to build compelling product narratives and support brand-led marketing initiatives.

Product Marketing & GTM

- Market & Customer Research
- Conduct market, customer and competitor research to identify trends, opportunities and customer pain points.
- Translate research findings into actionable recommendations for Product, Sales and Marketing teams.
- Develop clear narratives that help Sales teams communicate product value and differentiation.




- Support product launches through sales training and enablement sessions.

~ Brand & Product Storytelling.

- Partner with Brand, Content, PR and Creative teams to develop product-led campaigns and communications.
- Work closely with Product, Sales, Business, Brand, Content, PR and Leadership teams.
- Act as the voice of the customer within product and marketing discussions.

4-7 years of experience in Product Marketing, GTM Marketing, Solutions Marketing or a related role.

- Strong experience in B2B Product Marketing, preferably within Fintech, Payments, SaaS, Banking or Technology.
- Proven experience in launching products or features in the Indian market.
- Solid understanding of market research, customer insights, competitive analysis, positioning and messaging.
- Hands-on experience with Sales Enablement and working closely with Sales/Business teams.
- Experience in Brand Marketing, product storytelling or integrated campaigns is a strong plus.
- You empower others and help people grow.

📌 Senior Product Marketing Manager | FinTech (Bengaluru)
🏢 Pine Labs
📍 Bengaluru