Job Title Assistant Sales Manager – B2B Modular Furniture & Ready-Made Doors (Multi-City / Local Market Specialist) Location Multiple cities (candidate must be based in and have proven sales experience in the assigned city or an immediately allied local market). Strong local network with builders, commercial developers, institutional buyers, architects, and influencers is mandatory.
Role Summary The Assistant Sales Manager will own sales execution and growth in their assigned city/territory for modular furniture and ready-made doors in the B2B segment. This role is focused on building, nurturing, and converting relationships with builders, commercial developers, institutional procurement teams, and allied stakeholders to drive order booking, revenue, and customer retention while coordinating tightly with internal teams (estimations, operations, design, logistics, credit, and after-sales).
Territory & Account Ownership: Act as the primary sales lead for the assigned city. Develop deep local market insight, map potential projects, and maintain a high-touch relationship with key accounts (builders, commercial, institutional).
Identify, qualify, and pursue new project opportunities. Leverage existing local relationships to accelerate entry into ongoing and upcoming real estate, institutional, and commercial builds.
Project / Consultative Sales: Drive complex B2B sales cycles—understand client requirements, coordinate with estimations/design, present proposals, negotiate contracts, and close deals.
Pipeline & Forecast Management: Maintain an accurate and healthy sales pipeline in CRM. Work with the Estimator, design and operations teams to prepare competitive, margin-aware, technically correct proposals and commercial offer documents.
Customer Relationship Management: Ensure exceptional client experience from engagement through delivery and after-sales; Liaise with operations, production, logistics, credit (Senior Accountant),



and installation teams to ensure delivery timelines, quality, and collections.
Collections Support: Partner with credit/finance to ensure timely collections, flag risk, and help reduce DSO at territory level.
Competitive Intelligence: Monitor competitor activity in the city/region, pricing moves, emerging client needs, and feedback to influence product or commercial adjustments.
Local Brand Advocacy: Represent the company at local builder forums, trade events, site visits, and client meetings; build credibility for the brand.
Where applicable, coach or coordinate with local sales executives or associates to scale coverage without diluting quality.
Required Experience & Qualifications

- 5+ years of B2B sales experience in modular furniture, ready-made doors, interior fit-outs, architectural hardware, construction/building materials, or closely allied industries.
- Minimum of 2 years of direct experience operating in the specific city or having a demonstrable, active network there (builders, institutional procurement, commercial real estate).
- Proven track record of selling to builders, developers, commercial projects, institutions (e.g., Bachelor's degree in Business, Commerce, Engineering, Architecture, or related field. MBA or relevant post-graduate qualification preferred.
- Experience managing sales for multi-project environments with long sales cycles and technical/product complexity.
- Familiarity with client procurement cycles typical to B2B construction/fit-out domains.

Consultative & complex B2B selling skills.
Excellent stakeholder management—builders, architects, institutional buyers,



internal teams.
CRM literacy (e.g., Salesforce, Zoho, HubSpot, or equivalent); discipline in pipeline hygiene.
Commercial acumen: understanding pricing, margins, deal structuring, and credit risk.
Technical understanding of product specifications, installation constraints, and customization implications.
Effective proposal writing and presentation skills.
Local language fluency plus professional English communication.
High ownership, responsiveness, and ability to operate in a semi-autonomous field environment.
Key Performance Indicators (KPIs)
Recent account acquisition (builders / institutions).
Collection efficiency / reduction in DSO for assigned accounts.
Local market share growth and share of voice with key clients.
Customer satisfaction / Net Promoter Score (if tracked).
Reports to: Regional Sales Manager / Head of Sales.
Estimation team (Estimator), Operations, Design, Logistics, Senior Accountant (credit/collections), and After-Sales/Service teams.
Travel & Field Requirements
Extensive intra-city travel to meet clients, visit project sites, and support installations.
Occasional travel to regional hub/head office for reviews, trainings, or large bid defense.
Compensation & Incentive Structure (Template)
Variable incentive tied to: revenue targets, recent client wins, margin preservation, collection performance, and customer satisfaction.
Sales commission tiers for overachievement.
Reimbursements / allowances: travel, mobile, local entertainment / client meet expenses.
Long-term incentives for sustained territory growth (could include retention bonus or recognition).
Career Progression Assistant Sales Manager Sales Manager Regional Sales Head National Sales / Channel Head
Prior exposure to ERP-integrated sales processes (e.g., Experience in multi-city rollouts or supporting a regional franchise-type model.

📌 Assistant Sales Manager / Sales Manager (Secunderabad)
🏢 MECPL
📍 Secunderabad