UniVisory is a premium global education advisory working with ambitious students and families aspiring to Ivy League, Stanford, MIT, Oxbridge and other leading universities worldwide.

We are looking for a hands-on Growth Marketing Specialist with one primary mandate:

Help UniVisory consistently reach the right students and parents — through Meta Ads and organic social media — and convert that attention into high-quality leads and conversations.

We are looking for someone who understands audiences, messaging, creatives, targeting and performance — and can execute.

Own and execute Meta campaigns across Instagram and Facebook
Develop campaign hypotheses and systematically test audience × message × creative combinations
Optimize campaigns for lead quality, not simply low CPL
Build retargeting and lookalike strategies from high-quality lead and customer data
Organic Audience Building
Build UniVisory's organic presence across Instagram and LinkedIn
Create content themes designed to reach and engage those audiences
Turn UniVisory's student outcomes, insights, testimonials, research and admissions expertise into high-value content
Messaging & Creative Testing
Understand different student and parent segments and what matters to each
Translate those insights into strong campaign angles, hooks and creative briefs
Work with designers/content teams to develop high-performing creatives
Continuously test messaging,



offers, formats and calls-to-action
Use campaign and engagement data to determine what resonates with the right audience
Lead Quality & Growth Analytics
Identify patterns in high-quality versus low-quality leads
Maintain straightforward dashboards around audience, campaign, creative and lead-quality performance
3–5 years of hands-on digital/growth marketing experience
Strong practical experience running Meta Ads
Experience with audience targeting, lead-generation campaigns and campaign optimization
Strong creative and content judgment
Comfortable working with campaign and funnel data
Able to move quickly from hypothesis → campaign → data → learning → next experiment
Willing to work from our Gurugram office

Experience in education, study abroad, premium services or another high-consideration B2C category is preferred but not mandatory.

Are we consistently reaching the right students and parents

Are the right people engaging with our content

Are Meta campaigns producing increasingly high-quality leads

Are we learning every week which audiences, messages and creatives work best

Right Audience → Right Message → Relevant Content/Creative → Qualified Lead → Conversion

You'll have the freedom to experiment, test ideas quickly and use real performance data to shape our growth strategy.

📌 University Marketing Executive (Gurugram)
🏢 UniVisory
📍 Gurugram