About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.
As the Marketing Specialist, your mandate is to take Packt's new events + newsletter business from strong market signal to scalable traction in one of our verticals — Web Dev, Game Dev, Cybersecurity, SysAdmin, Software Engineering, Data Science, and LLMs. You'll define and execute the full-funnel strategy that reaches the right tech pros and converts them into event attendees (primary revenue) and newsletter subscribers (a durable, monetisable audience).
Practitioners trust respected authors, creators, and community operators more than brands or ads. Your job is to operationalise that — building repeatable outreach systems, partnerships, and creator/community deals that drive net-new discovery, owned list growth , and profitable seat sales .
Plan and publish high-signal promo/content in sync with events and newsletter cadence.
Build and manage partner distribution : authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch).
Structure rev-share/list-share deals, newsletter swaps, co-hosted streams, and 'bring-a-friend'/teams bundles to maximise net-new reach and profitable conversions.
Coordinate AMAs, contributor co-promotions, quote drops, and partner spotlights that feel practitioner-to-practitioner.
AI-Enabled Marketing Ops
Build repeatable packaging workflows : from long-form assets to channel-native posts and landing pages in hours, not days.
Define and track KPIs that matter: net-new email capture , cost per net-new attendee, view→register, register→attend, newsletter→event conversion, sponsorship pipeline value.
Analyse performance to refine copy, offers (teams bundles, bring-a-friend), partner mix, and channel sequencing.
Content & Distribution
Coordinate contributor assets and deadlines (speaker clips, sample code, slide snippets)



to fuel pre/post-event campaigns.
Support blog/Substack/email with optimised, scheduled content that drives owned list growth and future seat sales.
Document playbooks for partner outreach, newsletter swaps, and post-event recap loops so they're repeatable across verticals
Community & Contributor Engagement
Engage contributors and communities across LinkedIn, Reddit, Discord, GitHub, YouTube/Twitch — including DMs, tags, and promotion loops.
harvest FAQs into content and offers.
Manage AMA logistics, creator interactions, and occasional audience surveys to sharpen topics and formats.
Uphold good-citizen community practices and GDPR-safe outreach norms.

You move fast, think in systems, and work across creative, analytical, and growth execution tracks. You're not just pushing content — you're driving traction.
Experience & Skills You Bring
You've done the hard yards in growth, GTM, or brand marketing roles — and can point to real traction and impact.

- 3+ years in marketing, GTM, or growth with direct ownership from planning to hands-on execution.
- Demonstrated success with partner/creator/community distribution (newsletter swaps, rev-shares, co-marketing, live collabs).
- Hands-on with ESP/CRM and analytics (e.g., HubSpot/Salesforce, GA, Looker/Datastudio; Comfortable with light paid media (LinkedIn, Meta, Google) as an amplifier, not a crutch.
- Skilled in UTM discipline, dashboarding, and interpreting performance to prioritise next tests.
- Familiar with developer-native channels (Reddit, Discord, GitHub, YouTube/Twitch, LinkedIn) and their norms.

You move with urgency but think long-term. You value clarity over volume and treat content as a product.
Outcome-driven & commercial :



you balance growth with ≥80% event profitability and keep CAC honest.
Systems-oriented: you connect partners, content, channels, and ops into a repeatable flywheel.
High-agency: you proactively source partners, negotiate deals, and get creative assets live quickly.
Test-and-learn: you plan weekly experiments and ship improvements continuously

Bonus Experience
Background in AI, security, game dev, web/software engineering, data/ML, or developer tools.
Experience running ticketed workshops/bootcamps and securing newsletter sponsorships.
Clay/Apollo/Lusha) and partner CRMs.
Basic knowledge of landing-page testing, attribution, and pricing/offer experiments (teams bundles, bring-a-friend).

Opportunity to operate with autonomy while building a vertical inside a trusted brand
Remote-first work culture with flexibility to own your schedule
Opportunity to grow into a senior marketing or business leadership position as the vertical scales

We are a global and remote-first business with most of our team based in India and the UK. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.
Ensuring a positive working setting for all team members, supportive of flexible and remote work.
Supporting individual development through growth opportunities and internal mobility.
Encouraging social collaboration within teams and communities and knowledge-sharing.
Fostering a culture that supports a healthy work-life balance.
We focus on the full employee experience. You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

- Bonus scheme
- 5 day working week
- 25 days annual holiday (plus bank holidays)
- Flexible schedule: choose how, when, and where you work within India
- Training programs and Certification
- Group Medical Insurance
- Salary Range - INR 80K-160K fixed pay per month (skills and/or experience dependent)

We are not involved in any financial transactions with these parties.

📌 Marketing Specialist / Full-Time (Remote) (India)
🏢 Packt
📍 India