Head of Retention Marketing

Group Bayport, a US Headquartered Organization is a rapidly growing global e-Commerce, B2B and D2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India across three business verticals – Signages & Displays, Covers & Tarps, Home Décor and Apparels. Most of our business is through our family of D2C brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

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The Head of Retention Marketing will be responsible for developing and executing customer retention and lifecycle marketing strategies that drive repeat purchases, customer loyalty, engagement, and long-term revenue growth across Group Bayport's portfolio of brands. The role will own the end-to-end customer lifecycle, leveraging data, customer insights, CRM platforms, and personalization to maximize customer lifetime value across key international markets, particularly the US market. The individual will work closely with Product, Analytics, Category, and Marketing teams to build scalable retention programs and deliver sustainable business growth.

Develop and execute a comprehensive retention marketing strategy focused on improving customer engagement, repeat purchase rates, customer lifetime value, and profitability.

Establish retention-focused KPIs and continuously monitor performance against targets.





CRM & Customer Engagement

Own CRM strategy across email, SMS, push notifications, WhatsApp, and other owned channels.

Leverage customer data, analytics, and insights to identify retention opportunities and customer behavior trends. Drive experimentation through A/B testing and optimization initiatives.

Build advanced segmentation frameworks to improve targeting and campaign performance.

Partner with Analytics teams to measure retention metrics including repeat purchase rate, churn, cohort performance, customer lifetime value, and engagement metrics.

Work closely with Product, Category, Merchandising, and Marketing teams to develop retention-driven growth strategies.

Collaborate with Customer Experience and Operations teams to identify and resolve key customer pain points impacting retention.

Revenue & Performance Management

Identify opportunities to enhance customer loyalty and strengthen brand affinity across Group Bayport's portfolio.

Qualifications & Experience

MBA from a Tier 1 institute would be a plus

Advanced degrees or certifications in Marketing, CRM, Analytics, or Customer Experience are preferred.

Extensive experience in Retention Marketing, CRM, Lifecycle Marketing, Customer Growth, or Loyalty programs within eCommerce, D2C, Retail, or Digital-first organizations.

Experience working with CRM platforms, marketing automation tools, customer analytics, and personalization solutions.

Deep expertise in CRM, lifecycle marketing, customer segmentation, and retention strategies.

Strong analytical and data-driven decision-making capabilities.

Expertise in customer journey mapping, marketing automation, and personalization.

Strong business acumen with the ability to translate customer insights into revenue growth opportunities.

Shape the future of customer engagement across multiple global brands.

Competitive Compensation: Competitive salary and comprehensive advantages package.

📌 Head of Marketing - Full Time (Gurugram)
🏢 Group Bayport
📍 Gurugram