To develop and implement a dynamic social media strategy that enhances brand visibility, engages the target audience, drives online traffic, and supports business objectives through influencer marketing, compelling content, and effective platform management.

Social Media Strategy & Execution

Plan, execute, and manage daily content for all key platforms: Instagram, Facebook (Meta), YouTube, and others.
Build monthly content calendars aligned with campaigns, seasons, and retail priorities.
Monitor and optimize content performance using platform analytics.

Identify, onboard, and manage influencer partnerships aligned with Style Baazar's brand image and audience.
Track campaign deliverables, performance, and ROI.
Brand Management

Ensure all social media content is aligned with Style Baazar's tone, visual identity, and brand guidelines.
Conceptualize social-first brand campaigns that drive engagement and recall.
Act as a brand guardian across digital touchpoints.





Liaise with digital/creative agencies for campaign execution, creatives, and performance reporting.
Coordinate with internal teams (e.g. retail, VM, merchandising, CRM) to gather inputs and align messaging.
Content Creation & Video Management

Work with designers, videographers, and editors to create engaging reels, shorts, and brand stories for Meta and YouTube.
Optimize content for each platform and audience behavior.

Community Engagement

Monitor DMs, comments, mentions, and community discussions.
Engage with customers, respond to queries, and drive brand advocacy.

Salary Offered – Best as per industry standard for the right candidature based on last compensation structure, relevant experience and competency along with other fringe perks.

📌 Social Media Executive - Marketing (Kolkata)
🏢 Baazar Style Retail
📍 Kolkata